CANTON, Mich., April 19, 2011 /PRNewswire-USNewswire/ -- More and more businesses and organizations are joining the "Green" movement. This is a great opportunity for businesses to take advantage of this trend through innovative and thoughtful marketing strategies.
Although green marketing has been around since the 1980s and 1990s, it has gained more prominence recently. According to Sue Voyles, president of Logos Communications, Inc., "Today's consumers are more aware of green issues." She believes this is especially true for the Generation Y and younger groups. "Green marketing is a cause and an opportunity to influence their environment."
This type of marketing creates connections between a business and its consumers. It can also generate goodwill with employees and customers by showing that a business cares about the environment. Consumers can feel like their purchases are not simply personal indulgences, but going toward a good cause. Voyles says, "All things being equal, it gives them a good reason to do business with you."
She adds, "Green products, packaging and services have a story to tell. It might be about your business, your environmental commitment, your support of green charities or community efforts. It brings a community service message into the selling process, making it a slightly softer sell." Some examples of this strategy are:
- Marketing collateral printed on recycled paper
- Manufacturing operations using green methods (water conservation, pollution reduction)
- Reduction in product packaging, especially use of plastics
- Adding footers on e-mail asking the receiver to think before printing
- Using environmentally friendly components and vendors in your manufacturing process
Logos Communications, Inc. of Canton, Mich. is a full-service public relations and marketing firm serving a wide range of small to medium-sized businesses. It provides ongoing counsel to the Incentive Marketing Association and the Michigan Business and Professional Association. For more information about services, call (734) 667-2005 or visit http://www.logos-communications.com.
CONTACT: Sue Voyles, President
Logos Communications, Inc.
SOURCE Logos Communications, LLC