Green Prefab Homebuilder, Blu Homes, to Preview First 3D Home Configuration Tool at Dwell on Design

LOS ANGELES, June 24, 2011 /PRNewswire/ -- What if you could walk through your dream home before the foundation was ever poured? Compare the way cabinet finish, site orientation, and siding choices impact the way it feels to live in a space? Experience light as it moves through a room? With "The Configurator," Blu Homes' online 3D customization tool, all this will be possible for the first time to homebuyers. Blu Homes (www.bluhomes.com), the largest green prefab homebuilder in the U.S., is offering previews of "The Configurator" at Dwell on Design (www.dwellondesign.com) in Los Angeles, June 24-26. "The Configurator" will officially launch later this summer.

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(Photo: http://photos.prnewswire.com/prnh/20110624/MM25047)

Blu designs and builds eco-friendly prefabricated homes with the same state-of-the-art 3D modeling technology used by Boeing, Virgin Galactic, and Ford Motors. With "The Configurator," Blu will extend the same design capabilities to potential homebuyers, empowering them to personalize and experience their future Blu Home in a way never before seen in the homebuilding industry.

"For years, the car industry has understood the power of the motto 'try before you buy.' We want homebuyers to experience the same sort of convenience – and fun! – that car buyers have enjoyed for years," said Bill Haney, President of Blu Homes. "It's so exciting to actually 'walk' through your new home and feel confident in the decisions you're making. It's all part of Blu's commitment to simplifying the home building process through technology."

Within "The Configurator," customers will be able to choose from a variety of Blu home models and floorplans, and then personalize their home by choosing from thousands of combinations provided by Blu – from appliances and colors to window placement and siding. Each choice will render in real-time and in a stunning, realistic 3D environment.

Blu will preview "The Configurator" at booths 841 and 843 at Dwell on Design, allowing visitors to make changes to a sample home, and to virtually walk around the home they have personalized. Blu's digital tooling experts will be on hand to guide visitors through this state-of-the-art technology, and other Blu representatives will answer any and all questions about Blu and its unique building process.

Blu Homes has offices outside of Boston, Mass. and in San Francisco, and has recently expanded its presence in Southern California, with representatives in L.A. and upcoming events in the L.A. area as well as in San Diego, Santa Barbara, and San Louis Obispo.

Over 60 of Blu Homes' designs have been built to date across the U.S. The company has six home designs to choose from, including Michelle Kaufmann's iconic Glidehouse and Breezehouse. Thanks to proprietary steel framing and building folding technology, Blu's designs can be shipped conveniently and efficiently across North America. Click here to watch a video of a Blu home unfolding.

Blu recently raised $12.5 million dollars in additional capital from private investors, bringing total investment in the company to $25 million since 2007.

For more information on Blu go to www.bluhomes.com, follow us on Facebook (www.facebook.com/bluhomes) and Twitter (@BluHomes), or email us at [email protected].

About Blu

Blu Homes, Inc. is a Massachusetts- and California-based builder of green, modern, prefabricated homes. Blu has built a variety of residential and institutional eco-friendly home designs for families and organizations across the U.S., from New York to the Colorado mountains and the California coast. Blu's proprietary steel framing and building folding technology allows for convenient and efficient shipping across North America. For more information on Blu Homes, contact [email protected], or visit www.bluhomes.com.

SOURCE Blu Homes, Inc.