Green Tea Market: Vendor Landscape, Strategies, and Forecast 2015-2019 - Rise in Obesity / Market Expansion / Premiumization
DUBLIN, Oct. 7, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/kr2bxt/green_tea_market) has announced the addition of the "Green Tea Market: Vendor Landscape, Strategies, and Forecast 2015-2019" report to their offering.
The global green tea market to grow at a CAGR of 7.65% in terms of volume and 8.05% in terms of value during the forecast period 2015-2019.
Global Green Tea Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and Europe; it also covers the global green tea market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Green tea is made using the leaves of the plant Camellia sinensis. The leaves undergo less oxidation during processing. It is a rapidly growing market because of increasing awareness about its medical advantages. Extracts of green tea are used in beverages, dietary supplements, dental care items, cosmetics, and medicines.
Premiumization is a major trend observed in this market. Premiumization includes an improvement in quality during the production, importation, and preparation, and consequent increase in cost. Rising disposable incomes, along with an expanding middle class, allow scope for green tea manufacturers to target consumers with more premium products.
According to the report, one driver that aids in the growth of this market is the increase in demand from women consumers. Working women are leading busy lives and feel the need to be the correct weight and to stay active. Young women who are conscious of their health and well-being are moving toward healthier food and refreshments, and green tea readily serves this purpose.
Further, the report states that the high price of green tea compared to black tea is a major challenge faced by this market. The average price of green tea is about 45-55% more than that of black tea so the less well-off sector of the population as well as people in rural areas constitute much of the untapped market.
Green tea is available in the market in various forms, such as tea bags, loose leaves, instant mixes, RTD green tea, GTE in capsule form, and green tea tablets. It is also available in various flavors across the globe.
Key Vendors
- AMORE Pacific
- Associated British Foods
- ITO EN
- Tata Global Beverage
- Unilever Group
Other Prominent Vendors
- Arizona Beverage
- Cape Natural Tea Products
- Celestial Seasonings
- DSM Nutritional Products
- Finlays Beverages
- Frontier Natural Products
- Hankook Tea
- Honest Tea
- Kirin Beverage
- Metropolitan Tea Company
- Nestle
- Northern Tea Merchants
- Numi Organic Tea
- Oishi Group
- Pukka Herbs
- Qi Teas
- The Republic Of Tea
- The Stash Tea Company
- Uncle Lee's Tea
- Yogi Tea
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Global Green Tea Market
- Green Tea Benefits
- Market Segmentation by Type
- Geographical Segmentation
- Key Leading Countries
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/kr2bxt/green_tea_market
Media Contact:
Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets
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