SAN FRANCISCO, March 5, 2014 /PRNewswire/ -- Greenshoots, a leading national DSD distributor in the organic food and beverage space, has today announced the closing of its first multi-million-dollar capital raise led by Pergament LOHAS Fund, a fund dedicated exclusively to companies in the Lifestyles of Health and Sustainability (LOHAS) sector. The investment will enable Greenshoots to expand its national distribution footprint, strengthen its position in key markets and invest in infrastructure to support rapid growth.
"This marks a new chapter in the Greenshoots story," said company CEO Ben Lewis. "We set out to disrupt the distribution landscape and help small, innovative brands break through the clutter and grow in a sustainable and effective way. Building a national DSD system on a shoestring is not for the faint of heart. Our growth has been driven by the passion of our team and the commitment of our brand and retail partners."
As consumers continue to prioritize fresh products, retailers are faced with the challenge of identifying a suitable distribution method for short shelf-life perishables. In particular, Greenshoots has seen heightened demand for cold-pressed juice and other products utilizing High Pressure Processing (HPP) technology. Greenshoots is uniquely positioned to bring these products to market, and the funding will help to establish the company's position as the leading national distributor in this rapidly growing segment.
"There's a food revolution going on right now," said Pergament LOHAS founder Arthur Pergament, "and it can be summed up in one word: Fresh. Consumers today want fresh, healthy, simple and sustainable products, and they want to see them on the shelves of stores where they regularly shop. Greenshoots is the only player devoted to that value proposition. We see them as a potent, disruptive force in the food business and a company that's shaping the kind of future we want to support."
Greenshoots is the leading national distributor of emerging independent brands in the organic food and beverage space. The company provides high-touch refrigerated DSD service to food and beverage brands and retailers in the top markets in the country. For more information, please visit greenshoots.com.
About Pergament LOHAS Fund
Pergament LOHAS Fund is dedicated exclusively to companies in the Lifestyles of Health and Sustainability (LOHAS) sector. The firm provides equity and debt capital, strategic advisory, and passion for health and sustainability to support early-stage companies as they scale. For more information, please visit pergamentlohas.com.