Greenway Marketplace to Debut at HIMSS12 Conference

CARROLLTON, Ga., Feb. 15, 2012 /PRNewswire/ -- Greenway Medical Technologies, Inc., provider of the integrated electronic health record (EHR), practice management and interoperability solution PrimeSUITE® 2011, today announced the availability and launch of Greenway Marketplace™.

Through its partner services platform, Greenway Marketplace allows technology partners to build upon PrimeSUITE's application programming interface (API) to accelerate the delivery of innovations to Greenway's more than 33,000 healthcare provider customers in a mutually low cost and customized delivery structure.

Greenway® is to feature Greenway Marketplace at the Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition Feb. 21-24 in Las Vegas, at Greenway booth #4207.

"The annual or relegated release of proprietary functionality seen throughout our industry no longer meets the needs of our evolving healthcare system," said President and CEO Tee Green. "Through Greenway Marketplace, we can unlock the innovation of solutions and services to our customers, while anticipating and increasing the velocity of delivery to also meet the healthcare IT needs of emerging care coordination programs and payer models."

iTriage, for example, is a leading smartphone healthcare application that allows patients to access Microsoft HealthVault Personal Health Records on their mobile device, as well as search symptoms, diseases, procedures and medications. PrimeSUITE's integration with HealthVault furthers that direct provider-patient information flow within the EHR for instant clinical access and evaluation.

"We're excited to bring iTriage's consumer-facing mobile application to the Greenway family of solutions. As a partner, iTriage has found PrimeSUITE's comprehensive and well-documented API ideal for rapidly developing value-added solutions to the PrimeSUITE platform," said Peter Hudson, M.D., co-founder of iTriage. "Future plans include a consumer-driven, integrated appointment setting capability."

EHR Solutions provides its EHRnotify technology that automates the text, email and calling placement of patient reminders for appointments; lab results; that a patient's electronic prescription has been submitted and other information flows. The integrated notification eliminates interfaces, reports and uploads through a simple patient flagging system.

"We've been very pleased with the speed of delivery Greenway has provided with API-enhanced solutions, announced to us as an initiative at the company's annual PrimeLEADER® conference just last fall," said Kevin Spencer, MD, of Greenway customer site Premier Family Physicians of Austin, Texas. "EHRnotify streamlines workflows and impacts patient engagement as well as adherence to care plans."

Phreesia, the patient check-in company, streamlines the patient check-in process, helping medical practices increase cash flow and save staff time. With its wireless touchscreen PhreesiaPad, the solution allows medical practices to collect patient information effortlessly, electronically verify insurance and collect payments both at the point of care and outside of the office. Phreesia offers a seamless, bi-directional integration with PrimeSUITE.

"Greenway is a wonderful partner. We have found the PrimeSUITE API very easy to integrate with, and we are excited to have access to Greenway's national customer base," said Phreesia CEO Chaim Indig. "With Greenway's technology and Phreesia's comprehensive patient check-in solution, we are helping medical practices increase cash flow and save staff time. Together, we are enhancing clinical outcomes and optimizing business performance with one integrated and streamlined solution."

About Greenway Medical Technologies, Inc.

Greenway Medical Technologies (NYSE: GWAY) provides innovative EHR, ambulatory healthcare and clinical research business solutions and services to more than 33,000 healthcare providers nationwide, in 30 specialties and subspecialties, by enhancing the delivery of patient care through advanced health IT software and on-demand services that allow physician practices to function at their highest level of efficiency in group practice, IDN, REC, HIE, IPA, Accountable Care Organization (ACO) and Patient- Centered Medical Home (PCMH) settings. Established in 1998, Carrollton, Ga.-based Greenway has approximately 600 employees. 

Forward-Looking Statements

In addition to historical information, this press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include both implied and express statements regarding the company's financial condition, growth strategy, business development efforts, service offerings, and service delivery models. Such forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from the historical results or from any results expressed or implied by such forward-looking statements. Risks that could affect the company's future performance include, but are not limited to, our ability to adapt to evolving technology and industry standards; our ability to implement our growth strategy; our ability to retain management and other qualified personnel; failure to prevent disruptions in service or damage to our third-party providers' data centers; failure to avoid liability for the use of content we provide; regulation of the healthcare information technology industry; our ability to ensure our solutions meet industry and government standards; failure to maintain adequate security measures for our customers' confidential information and personal identifiable information and their patients' protected health information; our ability to obtain new provider clients; failure of the HITECH Act and other incentive programs to be fully implemented or funded by the government; our ability to implement our strategic relationships as currently intended; failure to establish, protect or enforce our intellectual property; restrictions in our credit facility and future indebtedness. The company disclaims any obligation or duty to update or modify these forward-looking statements.

© 2012 Greenway Medical Technologies, Inc. All rights reserved. Greenway, the Greenway logo and PrimeSUITE are registered trademarks and Greenway Marketplace is a trademark of Greenway Medical Technologies, Inc.

SOURCE Greenway Medical Technologies, Inc.