Greg D. Johnson Promoted to President & Chief Operating Officer of Euro RSCG Edge

CARLSBAD, Calif., Sept. 20 /PRNewswire/ -- Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, today announced the promotion and appointment of Greg D. Johnson to the role of President & Chief Operating Officer, effective immediately.  In this new role, Greg will help Edge continue its rich history of innovation and leadership in the direct response industry.   Johnson was previously President of Edge.

Steve Netzley, CEO of Euro RSCG Edge said, "As we prepare for the future I am glad to have Greg as a partner to me.  Over the past few years Greg has proven his ability to raise the level of strategic thinking we provide our clients and he has also been able to transform our digital business and prepare it for the next evolution of the direct response industry, a time we are calling FutureResponse®.  In his new role he will oversee the operations of our entire network and help to ensure, both strategically and operationally, that we are at the top of our game." As part of his new position, Johnson will be relocating from Edge's Boston office to the Carlsbad, CA headquarters of Euro RSCG Edge.

Prior to joining Euro RSCG Edge, Johnson was EVP, Chief Marketing Officer at The First Marblehead Corporation.  Over the 25 years of his marketing career Greg has worked for sister agency Arnold Worldwide and for other leading agencies including Digitas and WPP Group's RTC Relationship Marketing.  He has had the opportunity to work with and lead innovative brands such as American Express, Diet Coke, FedEx, General Motors, Schering-Plough and Unilever.

"I am very excited to join Steve as President & COO to continue Edge's winning streak and leadership within the direct response industry.  Edge is a powerful network driven by entrepreneurial spirit and an amazing collection of inspiring talent.  I look forward to building on the opportunities and capabilities we provide our clients and ensuring that we deliver the highest quality programs and results in the industry."

About Euro RSCG Edge

Euro RSCG Edge is a full-service integrated direct response agency with offices in Boston, London, Los Angeles, Portland and San Diego. Edge is known for its leadership and innovation in the direct response industry and its best in class offering including strategic planning, long-form, short-form and online media services, creative and production, direct marketing, online marketing and web development. Digital expertise includes site architecture, information design and testing, eCRM programs and a sophisticated quality assurance facility called iLab®. The agency was started in 1988 and is part of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Based in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.

SOURCE Euro RSCG Edge