NEW YORK, May 19, 2016 /PRNewswire/ -- GREY GOOSE®, the world's leading super-premium vodka, today announced plans for a seasonal sponsorship with BLADE, the first digitally powered short distance aviation company, to enhance the BLADE customer experience for passengers flying to new and established summer locations such as the Hamptons and Nantucket with unrivaled mixology across their seven BLADE heliport and airport lounges in three states.
During a private event at BLADE's Flagship East 34th Street Lounge in New York City, GREY GOOSE announced it would celebrate the start of summer by offering extraordinary experiences to BLADE passengers flying between New York and the Hamptons over Memorial Day weekend 2016.
Beginning with the first flights of summer on May 27, BLADE customers will be able to enjoy an extraordinary cocktail experience from the moment they check in to the moment they arrive at their destination. GREY GOOSE Le Grand Fizz, the official BLADE cocktail, will be served to passengers in BLADE lounges to enjoy while in air to their summer destinations.
"This is a compelling way for two brands to join forces, who share a passion for both travel and adventure and create new ways to advance the aviation experience. For us, the sponsorship is a natural fit. The BLADE flyer expects their air travel to be as enjoyable as the time at their destination, and that experience begins when passengers step into our lounges," says BLADE founder and CEO Rob Wiesenthal.
"We are making a significant investment in creating more luxury experiences in the world of travel to celebrate those who are true innovators," says GREY GOOSE global vice president Tom Swift. "In the same way that GREY GOOSE is famed for challenging convention to produce a vodka of exceptional quality, BLADE is creating unrivaled new experiences in travel, that enables consumers to arrive where they need to be, faster and more elegantly than ever before."
Using the BLADE mobile application consumers can search BLADE's schedule to find a time that fits with their plans or crowdsource their own flight. With just three taps, the consumer can book their flight and be on their way.
GREY GOOSE Le Grand Fizz, a summer twist on the brand's signature celebratory serve, is the ultimate choice for summer gatherings. Using the finest French ingredients including GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur and fresh lime, the drink is topped with chilled soda for a gentle effervescence. The hero serve will be available across leading accounts and at celebratory moments throughout the season, from Cannes Film Festival to the U.S. Open in New York.
GREY GOOSE LE GRAND FIZZ RECIPE
Long, refreshing and effortlessly extraordinary, GREY GOOSE Le Grand Fizz is an elegant mix of GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur, fresh lime and soda water built over ice in a wine glass for the ultimate summer serve.
1 ½ parts GREY GOOSE® Vodka
1 parts ST-GERMAIN® Elderflower Liqueur
½ part freshly squeezed lime (approx. half a lime)
2 parts chilled soda water
Build ice into an oversized cabernet wine glass. Add GREY GOOSE vodka and freshly squeezed lime juice.
Top with ST-GERMAIN elderflower liqueur and chilled soda water.
Garnish with two lime wedges and a GREY GOOSE stirrer.
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NOTES TO EDITOR:
About GREY GOOSE® Vodka:
Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardie region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Arrondissement (region), which is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas, and GREY GOOSE VX spirit drink. www.GREYGOOSE.com
The GREY GOOSE® vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
GREY GOOSE® Vodka, Flavored Vodkas and Spirit Drink
SIP RESPONSIBLY. ©2016. GREY GOOSE, THE GEESE DEVICE, THE TRADE DRESSES AND FLY BEYOND ARE TRADEMARKS.IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; FLAVORED VODKAS 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; VODKA WITH A HINT OF COGNAC – 40% ALC. BY VOL. – SPIRIT DRINK 95% VODKA AND 5% COGNAC
BLADE is the leading mobile application for aviation, enabling consumers to easily create flights or book seats for crowdsourced helicopter, seaplane and jet travel between the New York area and popular regional destinations such as the Hamptons and Nantucket. Co-founded in 2014 by former Sony executive Rob Wiesenthal and tech entrepreneur and Microsoft executive Steve Martocci, the company also launched BLADE Bounce, an on-demand helicopter transfer charter service to all New York area airports with guaranteed departures in as little as 20 minutes.
FLY BLADE, Inc. is not a direct or indirect air carrier. All Flights arranged by BLADE are currently operated by various operators including Liberty Helicopter, Zip Aviation, Helicopter Flight Services, and other DOT licensed operators. BLADE fixed-wing flights are currently operated by Lima NY Corp and Altius Aviation LLC. For flights to any destination that are charters of the entire aircraft capacity, BLADE acts as the agent of the customer.
To learn more, please visit us at www.flyblade.com or @flyblade (Instagram) and @flybladenow (Twitter)
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SOURCE GREY GOOSE(R) Vodka