Gridiron Rivals Tailgate Tour Hosts "Cookoff Before Kickoff" Leading up to SEC Championship

Nov 20, 2012, 14:56 ET from MMA Creative-Trybe Targeting

ATLANTA, Nov. 20, 2012 /PRNewswire/ -- The Gridiron Rivals Tailgate Tour is kicking off the SEC Championship with its Cookoff Before Kickoff festivities, hosted by Dr. BBQ, Ray Lampe, and his original tailgating recipes inspired by Coca-Cola® and Coke® Zero™. Cookoff Before Kickoff will take the SEC's biggest gridiron rivalries off the field and on to the grill, at Atlanta Sam's Club® locations Nov. 27-30.

Football is more than just a game... for die-hard football fans and tailgating aficionados it's a way of life. From tailgating food, games and the rivalries themselves, Cookoff Before Kickoff, in conjunction with the Gridiron Rivals Tailgate Tour, is giving you the opportunity to be a part of the football experience through and through.

Join Dr. BBQ, Ray Lampe, at the following Sam's Club locations from 2-6 p.m. during the week leading up to the SEC Championship:

  • Nov. 27 – 1520 Scenic Hwy., Snellville, GA 30078
  • Nov. 28 – 2901 A Clairmont Rd., Atlanta, GA 30329
  • Nov. 29 – 6995 Concourse Pkwy., Douglasville, GA 30134
  • Nov. 30 – 150 Cobb Pkwy S., Marietta, GA 30060

The Cookoff Before Kickoff team, Ray Lampe and Coca-Cola will be dishing up Georgia and Alabama rivalry recipes unlike anything you've ever tasted and are giving twelve fans daily the opportunity to be a part of a judging panel to decide which team has the best SEC Championship recipe. The Gridiron Rivals Tailgate Tour will be onsite as well, serving up delicious game-day samples including the Heinz® Picnic Pack™ and creating the ultimate tailgate party with fan-favorite games such as the "Fumble and Feed."  

All season long, the Gridiron Rivals Tailgate Tour has been hosting fantastic tailgate parties at some of the biggest rivalry games in the SEC, beginning with the Chick-fil-a Kickoff game. Game after game, the Gridiron Rivals Tailgate Tour is demonstrating new ways to serve up traditional tailgate food and introducing games

The Gridiron Rivals Tailgate Tour is making its way to Tuscaloosa for the Alabama versus Auburn Iron Bowl rivalry matchup on Nov. 24 before heading to Georgia for the SEC Championship week. Come hang out with the tour before storming Bryant-Denny Stadium to cheer on our favorite team! Don't miss out on getting your picture taken for the Tailgater of the Game contest and the opportunity to win two bowl game tickets of your choice. Food, games and football. The Gridiron Rivals Tailgate Tour has it all.   

About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 22-year-old marketing and advertising firm with offices in Nashville, Memphis, Las Vegas and Orlando. Trybe Targeting is the agency of record to the World Food Championships, Kansas City Barbeque Society, International Chili Society, World's Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop and operates the Sam's Club National BBQ Tour, the richest competition series in barbeque history. For more information, visit



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