Groove Thing Sets Record as the Most Funded Insertable Sex Toy on Kickstarter

SAN FRANCISCO, July 1, 2025 /PRNewswire/ -- Groove Thing, the world's first internal music player, officially launched on Kickstarter June 24th and raised $100k in the first 12 hours of the campaign, already making it the most funded insertable pleasure product in Kickstarter's history. Currently the campaign has raised over $260,000 total, signaling massive interest in the world's first internal music player.

Invented by Michael Weiss-Malik — a former NASA Mars mission software engineer and Silicon Valley executive — Groove Thing represents a completely new category in between audio and intimacy, enabling you to both hear and feel your music. Unlike "sound-responsive vibrators," Groove Thing's patent-pending technology faithfully transforms audio into high fidelity physical sensations that precisely mirror the tones and textures of the music. This allows users to not only hear their favorite songs, but to feel them from within — with enough detail to distinguish high notes from low notes, and piano from guitar — an unprecedented intimacy experience.

"Music should be felt, not just heard," said Michael Weiss-Malik, Groove Thing's inventor, founder, and CEO. "We're redefining how people connect with their favorite songs, opening new creative possibilities for musicians, and helping break down shame around bodily pleasure. This isn't just a new product. It's a new medium."

Groove Thing's hardware includes:

• A pair of high-quality stereo speakers that deliver sound to your ears.
• A handheld resonator with multiple attachments for internal or external use.

The response to the launch has been overwhelming. Over 20,000 people joined the waitlist in the lead-up to the campaign, and the product was fully funded within the first 10 minutes of going live on June 24th.

Co-founded by Elizabeth Dell — founder of the couples intimacy app Amorus, and a seasoned movie producer — Groove Thing is also joined by Caitlin V Neal as Chief Groove Officer. A sex educator, DJ, and host of Good Sex on HBO, Caitlin brings a rare blend of scientific knowledge, musical expertise, and cultural fluency to the company's mission.

"I've been a sex and relationship coach for over a decade, and I've long suspected that music and sensation could be combined to bring people to new heights of connection and pleasure," said Neal. "Groove Thing isn't just another toy. It's the first of its kind. It's sensual, embodied, transformative… and deeply pleasurable."

Groove Thing was developed in partnership with Design 1st, the award-winning firm behind the original We-Vibe™. Early backers can access exclusive rewards and take part in shaping the future of music-as-pleasure.

About Groove Thing

Groove Thing is pioneering a new dimension of music consumption — one that blends high-fidelity sound with groundbreaking internal resonance technology. Founded by Michael Weiss-Malik, with co-founder Elizabeth Dell, the company is redefining how we experience music, connection, and intimacy.

SOURCE Groove Thing