OREM, Utah, July 10, 2012 /PRNewswire/ -- Today GroSocial officially announced the launch of the GroSocial Platform, a suite of tools that helps small and medium-sized businesses create and manage their social networking profiles and promotions. With the announcement, GroSocial is now placing a greater emphasis on providing small businesses with a centralized platform to manage their social media marketing campaigns across multiple social networks.
"For several years now, small businesses have largely been neglected when it comes to having access to affordable social media marketing tools that can actually make a meaningful impact on their marketing objectives," said Zach Mangum, CEO of GroSocial. "Whether it be unrealistically high price points or severely feature-limited products, the market has not addressed the needs of small businesses are not being adequately met. We're changing that."
With the launch of the GroSocial Platform, the company is retiring its popular Customizer brand and will be including its functionality as a core feature of the new platform. Existing users will now login to access their accounts from the company's home page, http://www.grosocial.com.
Features now available in the GroSocial Platform include drag-and-drop tools for creating custom Facebook tabs, Facebook Timeline covers, and Twitter backgrounds. With each feature, users are given the option to either start with a professional, pre-designed template or simply start from scratch to build their own creation.
"Small things like being able to quickly create and install your own sharp-looking Facebook Timeline cover or Twitter background is game-changing for small businesses and marketing professionals. Especially those that don't own the right image editing software or have graphic designers on staff. These tools are easy enough for anyone to use. And they're quite fun to play with!" added Mangum.
Coupling the new features with the company's existing Facebook app creation tools for building and running Facebook contests and promotions, GroSocial is rapidly piecing together an impressive social media marketing toolkit.
The GroSocial Platform is available on a 30-day free trial with pricing starting at $19.95 per month.
GroSocial (www.grosocial.com), headquartered in Orem, Utah, is a creator of social media marketing software for small and medium-sized businesses. The company's core product helps thousands of businesses worldwide affordably increase their social media presence and influence on popular social networks such as Facebook and Twitter through effective, targeted branding, community creation, social contests and promotions, and public relations. GroSocial can be found on Facebook at http://facebook.com/grosocial and on Twitter at http://twitter.com/grosocial.