Groundbreaking New Technology Enabling Easy and Powerful Navigation of Mobile App Universe Launches Today

NEW YORK, March 7, 2011 /PRNewswire/ -- Mobilewalla, a groundbreaking new technology for the mobile application market, is a deep search and analytics engine as well as the first uniform, unbiased ratings system for the mobile app universe The site, www.mobilewalla.com, which launches today, is designed to be the pioneering solution to the well-known problem of navigation of the highly fragmented and silo-ed existing app markets, which will contain over 1 million apps by the end of 2011.

In addition to its powerful search capabilities, a key innovation in Mobilewalla is the invention of a class of scoring algorithms that computes uniform, unbiased scores for both mobile apps as well as app developers. The system currently allows a variety of searches across all apps available on Apple, Android, Blackberry and Windows 7 app stores. It also scores/rates all these apps as well as every developer in these markets.

Anindya Datta, PhD, founder and executive chairman of Mobilewalla, says, "Mobilewalla is an easy-to-use solution for the massive and rapidly-growing mobile app market which is now virtually un-navigable and extremely confusing to all its constituents: consumers, developers and advertisers.  Mobilewalla provides a powerful search and discovery engine for easy access to a variety of data and analytics regarding all categories of apps on all major app platforms.  We aim to be for the app world a comprehensive consumer guide as well as an unbiased rating system."

Dr. Datta is a reputed technologist and previous founder of Chutney Technologies, which was acquired by Cisco Systems in 2005. He is a faculty member of the School of Computing at the National University of Singapore (NUS), where his team, consisting of Ph.D. students as well as postdoctoral computer scientists, has been responsible for the many technical innovations that power Mobilewalla. Mobilewalla is funded by private investors, and has been the beneficiary of scientific research grants awarded by various agencies of the Government of Singapore.

How It Works

Consumers will use Mobilewalla's web platform as their guide to searching apps by any dimension they choose, including category, name, price or even abstract descriptive keywords. A key technology component is its search infrastructure that supports near real-time retrievals from the vast amounts of multidimensional app data.

The Hot Factor

Another key Mobilewalla innovation is its ability to compute the "hotness" of apps in, and across, categories.  These mathematically rigorous methods result in the awarding of a Mobilewalla Score (MWS) to each app in the Mobilewalla database, which can identify those apps that are "fast rising."  Mobilewalla will also judge the members of the developer community by issuing a unifying Developer Reputation Score (DRS) to each developer.

Dr. Datta says, "In spite of the enormity and rapid growth of the mobile app market, its highly fragmented nature renders it a confusing jungle. Users cannot find apps they are looking for, developers have a hard time developing strategies that enable their apps to obtain better ranks and advertisers are unable to determine which apps are the best fit to host their mobile ads. Mobilewalla addresses the pressing need for a centralized information repository for apps that enables easy but powerful navigation as never before."

About Mobilewalla

Mobilewalla is a new web platform that provides a deep search engine and breakthrough technology to help consumers, advertisers and developers navigate the mobile application marketplace.  Mobilewalla offers a real time rating and ranking system for every category of mobile app available on Apple, Android, Blackberry and Windows 7, plus a new ratings system for the developers who write these apps. Founded by Anindya Datta, PhD, reputed technologist with contributions to the state of the art in databases and internet systems. For the first time ever, Mobilewalla brings navigability and standardization to the app universe.

SOURCE Mobilewalla