Groundbreaking Peace and Environmental Benefit Concert Announced at Press Conference in Beijing; 'Show Of Peace' Concert to Take Place on April 17th in China

Rock 'n' Roll Hall of Famer Jimmy Page Receives United Nations Peace Award as Part of 'Show of Peace' Concert Kickoff

Jan 14, 2010, 10:55 ET from ZZYX Entertainment

BEIJING, Jan. 14 /PRNewswire/ -- Downloadable video, soundbites and stills available at

Legendary Led Zeppelin guitarist and Rock 'n' Roll Hall of Famer Jimmy Page, Michael Jackson guitarist Orianthi and Chinese superstars Xiao ke and Ai Jing announced the world's biggest live music event, the free 'Show of Peace' Concert scheduled for April 17, 2010.  Joe Perry of Aerosmith took part in the event via a taped message.  The concert is expected to be heard via television, radio and Internet broadcasts by more than two billion people around the world. It's expected to be part of a year-long campaign to address the twin issues of world peace and environmental care.  Artist confirmations for the show will be announced in the coming weeks.

Page confirmed his commitment to the 'Show of Peace' campaign at a press conference in Beijing and was honored with the Global Peace Award from the United Nations' Pathways to Peace organization representative Michael Johnson. Page, who is returning to Beijing after his appearance during the closing ceremonies of the 2008 Beijing Olympic Games, said: "Music has been the most powerful language to reach the hearts of people around the world."

The concert will take place in front of Beijing's Bird's Nest, the iconic stadium that became the global image of the 2008 Olympics in China. The concert will be directed by the award-winning director Hamish Hamilton, whose credits include specials with the Rolling Stones, Justin Timberlake, Madonna, as well as the Academy Awards, Super Bowl and the MTV Music Awards.

A Show of Peace Foundation will be established to administer the campaign's social goals and manage the equitable distribution of funds raised by the campaign to support appropriate charities and initiatives.

The concert is being hosted by the Chinese People's Association for Friendship with Foreign Countries and executive produced by Rick Garson of ZZYX Entertainment, Trudy Green, manager of Aerosmith and former manager of Michael Jackson, Janet Jackson and Mick Jagger, and Ian Stewart, production partner of director Hamilton.

Further concert details available at

SOURCE ZZYX Entertainment