Groundbreaking Real Time Insights™ from Target Research Group Delivers Ongoing Survey Results in Real Time

NANUET, N.Y., Aug. 30, 2011 /PRNewswire/ -- Target Research Group, a division of The MVL Group, announces the launch of a powerful new research tool to revolutionize the way market research is done. Their new Real Time Insights* and Real Time Insights LIVE put researchers in touch with the consumer like never before, delivering faster results, more actionable insights and lower overall research costs.

Users simply click the Real Time Insights desktop icon for an immediate live view of ongoing, stat-tested results for central location, internet or telephone studies. When interviewing finishes, data is complete; no extra time is needed for tabulation, posting or checking tables. Real Time Insights lets users analyze and react to incoming data in real time, change parameters or modify project design while testing is in progress, add new lines of questioning or even end a study early to save costs.

With the Real Time Insights LIVE option for central location studies, users can actually control the camera to watch respondents interact with the product, and speak directly with them to gain greater depth of understanding. Using a split screen on the computer, it is possible to view responses to the questionnaire as they are entered and ask the respondent for clarification on any point. Users will get a true picture of the consumer's feelings about their product that can be recorded, edited, summarized, presented to management and archived.

"Target's Real Time Insights delivers the power to change the way research is done," said Steve Cook, CEO, Target Research Group. "It eliminates the wait for information during the time of the study, giving users true answers and actionable results rather than just data. Real Time Insights fulfills our mission to provide superior customer service and added value through leading-edge technology."

To provide more information on this industry-first solution, Target Research Group has produced a 3-minute demo video about Real Time Insights, available online at www.targetrealtime.com.

"We are very excited about Real Time Insights LIVE," said Cook. "It's the industry's only tool that lets users watch and interact live with the consumer during the interview to gain even more insight."

For more information on Target Research Group, call 845-426-1200, email [email protected] or visit www.targetresearchgroup.com.

About Target Research Group

Target Research Group is a full-service primary market research company serving both business-to-consumer and business-to-business markets. The company offers expertise in concept, product (taste, sniff, home use, etc.), advertising, and package testing, as well as strategic research for food, beverage, personal care, other CPG, financial, healthcare, media and legal research. In 2011, Target celebrates its 25th year in business.

About MVL Group

The MVL Group was formed in 1998 as a holding company to serve as an acquisition vehicle to consolidate data collection and full-service marketing research companies in the highly-fragmented custom marketing research industry. MVL operates three divisions (Full-Service, Online, and Data Collection) that encompass all aspects within the marketing research industry. Its full service divisions are Target Research Group, Nanuet, NY and MRSI, Cincinnati, OH.

*Patent Pending

EDITORIAL CONTACT
Sara Chaput
LRG Marketing Communications, Inc.
phone: 845-358-1801
fax: 845-358-1899
e-mail: [email protected]
web: www.lrgmarketing.com

SOURCE Target Research Group