Group 1 Automotive Welcomes Land Rover North Atlanta Following Hennessy Acquisition

Land Rover North Atlanta continues to operate under its existing name as part of Group 1's growing Atlanta-area network

ATLANTA, Nov. 11, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., announced that Land Rover North Atlanta has joined its retail network, following the company's acquisition of Hennessy Automobile Companies' Atlanta-market dealerships, which closed Oct. 19, 2026. In keeping with Land Rover's dealer naming standards, the dealership continues to operate under its existing name.

Mansell Road has become one of metro Atlanta's denser luxury-auto corridors, and Land Rover North Atlanta keeps its footing there unchanged by the sale.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

Land Rover North Atlanta keeps its name through the transition, in keeping with the brand's dealer naming standards. What's changing is ownership, not staffing, not inventory, and not day-to-day operations.

The store joins Group 1's Atlanta-area cluster alongside Land Rover Gwinnett and Jaguar Land Rover Buckhead, giving the company three Land Rover-franchised rooftops across the metro at once.

"Land Rover parts and service can be hard to get quickly in this market, and that's exactly where a bigger network helps," said Jason Hoychick, General Manager of Land Rover North Atlanta. "Everything else about how we treat customers on Mansell Road stays the way it's always been."

Land Rover North Atlanta continues to serve customers from its existing location at 1505 Mansell Road, Alpharetta, GA 30009, supporting customers throughout the Mansell Road corridor in north Fulton County with new Land Rover vehicles, pre-owned vehicles, certified service, parts, and maintenance support.

The dealership's team remains in place as the location becomes part of Group 1's broader retail network.

Frequently Asked Questions

Why did Land Rover North Atlanta join Group 1 Automotive?

Land Rover North Atlanta became part of the Group 1 network as part of the company's acquisition of Hennessy Automobile Companies' Atlanta-market dealerships. The dealership continues to operate under its existing name, in keeping with Land Rover's dealer naming standards, while serving customers in the Mansell Road corridor in north Fulton County. As part of the Group 1 network, which includes 256 dealerships offering 38 vehicle brands, the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support.

What's the difference between Land Rover and Range Rover?

Range Rover is not a separate automaker; it is a model line within the Land Rover brand. Land Rover's current lineup spans several families, including Range Rover, Range Rover Sport, Discovery, and Defender, each built for a different mix of luxury and off-road capability.

How does the Range Rover compare to the Range Rover Sport?

The Range Rover is Land Rover's flagship, full-size luxury SUV, while the Range Rover Sport is a slightly smaller, sportier-tuned model built for a more athletic driving feel. Shoppers often choose between them based on size preference and ride character.

What are the benefits of a certified pre-owned Land Rover?

Certified pre-owned Land Rover vehicles undergo manufacturer-backed inspection and reconditioning and include extended warranty coverage, with terms varying by model year.

What should shoppers know about financing a luxury vehicle?

Luxury vehicle financing follows the same fundamentals as other auto loans, including credit history, income, debt-to-income ratio, and down payment, though loan amounts are typically larger.

About Group 1 Automotive, Inc.

Group 1 owns and operates 256 automotive dealerships, 319 franchises, and 33 collision centers in the United States and the United Kingdom that offer 38 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service contracts; provides automotive maintenance and repair services; and sells vehicle parts.

Media Contact

Kimberly Barta
Head of Marketing, Brand and Communications, Group 1 Automotive, Inc.
[email protected]
503-539-0756

SOURCE Group 1 Automotive, Inc.