CHICAGO, Dec. 6, 2010 /PRNewswire/ -- Euro RSCG Chicago has been engaged by Groupon (http://www.groupon.com), a shopping website that offers daily deals on the best local goods, services and cultural events in more than 300 markets around the world, for strategic counsel surrounding existing CRM and marketing optimization at the expanding social commerce company.
Euro RSCG Chicago, in conjunction with Euro RSCG Discovery, the data analytics, CRM and behavioral marketing agency within the Euro RSCG network, will support Groupon with customer relationship marketing strategies, mining customer insights and executing data-driven digital programs.
"As the leader in social commerce, Groupon has expanded rapidly with 35 million subscribers in 31 countries," said Joy Schwartz, president, Euro RSCG Chicago. "We are thrilled to bring our strategic insights and capabilities to their business."
"We are pleased to work with Euro RSCG on our customer marketing efforts," said John Becvar, Director of Marketing at Groupon. "We know their experience in this space will prove beneficial to us as we test different programs with our growing base of Groupon subscribers."
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 300 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 660 daily deals globally. For more information, visit http://www.groupon.com. For more information on Groupon apps for the iPhone and Android, visit http://www.groupon.com/mobile. To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.
About Euro RSCG Chicago
Euro RSCG Worldwide, a leading integrated marketing communications agency and named to both Advertising Age's 2010 A-List and Campaign's 2009 Network of the Year ranking, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients. The agency's client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas Worldwide and part of Havas, a world leader in communications (Euronext Paris SA: HAV.PA). Euro RSCG Chicago serves clients including EFFEN Vodka, Hornitos Tequila, Citigroup, Sears Holdings Corporation, Kraft Foods, Blockbuster, Learning Curve Brands, PureCircle and Sprint.
About Euro RSCG 4D Discovery
Euro RSCG 4D Discovery (www.eurorscgdiscovery.com) is the data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide. The agency combines research – behavioral, attitudinal and lifestyle data – to develop actionable insights that help clients build loyalty, increase share and create personal connections to their brands. Clients including Diageo, IBM, Liberty Mutual Insurance and Sprint have all used Euro RSCG Discovery's tools to leverage consumer behavior and gain greater financial rewards. The agency has offices in Chicago, Illinois; Baltimore, Maryland; Mineola, New York; Richmond, Virginia; and Wilton, Connecticut.
SOURCE Euro RSCG Chicago