Growing Electronic Cigarette Manufacturer "Welcomes" FDA's "Reasonable Regulation" Of Category


Apr 22, 2013, 12:39 ET from FIN Branding Group LLC

WASHINGTON, April 22, 2013 /PRNewswire/ -- The general counsel of FIN Branding Group LLC, one of the fastest growing brands in the electronic cigarette market whose products are sold in more than 35,000 stores nationwide including Walmart, will appeal to the Food and Drug Administration (FDA) next week to consider "reasonable regulation" of the electronic cigarette industry.

FIN Branding Vice President and General Counsel Rebecca Maisel will deliver her request at the 2013 Food and Drug Law Institute (FDLI) Annual Conference, the largest and longest-running legal conference for industries regulated by the Food and Drug Administration (FDA), April 23rd and 24th at The Ronald Reagan Building and International Trade Center.  Ms. Maisel will deliver her remarks during a panel on April 23rd entitled "Tobacco: Implementing Effective and Reasonable Regulations Following the 'Deeming' Regulation—From Good Manufacturing Practices to Tobacco Product Standards."

The panel will address upcoming FDA-proposed rules that could expand the agency's jurisdiction over tobacco products, including electronic cigarettes, cigars and pipe tobacco, under the Tobacco Control Act.

"As the electronic cigarette industry continues to grow, it is important to work with stakeholders, including the FDA, to better understand how new regulations might alter our industry," said Maisel. "We believe that some reasonable regulation that addresses quality control, product consistency, and a ban on selling products to minors is important." 

The FIN product line is available in more than 35,000 retail establishments nationwide, including Wal-Mart, Pilot/Flying J, Winn Dixie, Circle K, Sam's Club, Sunoco, Love's, Stripes, Murphy USA and many other key retailers.

FIN Branding Group, headquartered in Atlanta, Ga, is managed by CEO and Chairman Elliot B. Maisel.  Maisel is also well known for his ownership of beverage distribution company Gulf Distributing Holdings, LLC and a commercial real estate and development company Herman Maisel and Company.  FIN electronic cigarettes are manufactured using rigorous quality control standards.  FIN factories utilize clean-room technology to lower the number of pollutants, such as dust, airborne microbes, aerosol particles and chemical vapors to an infinitesimal level in the working environment. For information on FIN Electronic Cigarettes, visit

Contact: Tara Williams
Steinreich Communications
(201) 498-1600

SOURCE FIN Branding Group LLC