Growing Mature Dental Practices with Innovative New Procedures Not Taught in Dental Schools

ZERO-PAIN™ SmileSimplicity® procedures help dentists increase their profitability with current patient base

Sep 13, 2011, 08:00 ET from SmileSimplicity

LOS ANGELES, Sept. 13, 2011 /PRNewswire/ -- Established dental practices face many challenges, number one being the lack of patients desiring cosmetic restorations for fear of painful shots or drilling.  Now dentists can allay patient fears, going beyond just treating them with regular cleanings and maintenance, by offering the new painless SmileSimplicity procedures that help restore, strengthen and beautify smiles without the removal of sensitive tooth structure.


SmileSimplicity procedures are the great opportunity to expand services.  Most patients given recall appointments could be helped with SmileSimplicity procedures but are overlooked because dentists were not taught these pulp-protecting, conservative procedures in dental schools.

Developed by conservative dentistry pioneer Dr. Robert Ibsen, SmileSimplicity is a painless veneer procedure that preserves original, healthy tooth structure and does not require numbing injections.  SmileSimplicity allows dentists to strengthen and correct chipped, stained and worn teeth without requiring anesthetic, needles or temporaries.

Dentists interested in bringing SmileSimplicity to their practice can register for the September 22, 2011, live webinar and earn continuing education (CE) credit.  The free webinar will focus on how to incorporate these procedures into a practice, and Dr. Ibsen will explain the principles of adhesion as it enables dentists to strengthen and revitalize patients' teeth painlessly and conservatively.  The webinar will also cover how to communicate the benefits of SmileSimplicity to staff and patients in order to create want for these painless, teeth-strengthening procedures.

For more information, visit, email, or call (805) 346-8100.

About Robert L. Ibsen, DDS

Dr. Ibsen's mission is to practice and teach protection of the pulp while beautifying and strengthening smiles through conservative treatments. He is a graduate of the USC School of Dentistry and Southern California College of Optometry. He is a Fellow of the International Academy for Dental Facial Esthetics, American and International College of Dentists, American Academy of General Practice, Academy of Dentistry International, Academy of International Dental Studies, American Academy of Dental Materials, and Academy of General Dentistry.

For over four decades, Dr. Ibsen has been an internationally respected authority on dental adhesion and preserving tooth structure.  Originally the founder of Den-Mat® Corporation, developer of Rembrandt® Oral Care Products, and inventor of LUMINEERS® porcelain veneers, Dr. Ibsen is now the developer of SmileSimplicity procedures.

SOURCE SmileSimplicity