Growing Strong, WYLD Taps Parliament for Brand Strategy

PORTLAND, Ore., June 11, 2019 /PRNewswire/ -- Parliament, a cutting-edge branding and visual design studio headquartered in Portland, today announced that WYLD Edibles has selected the agency for strategic branding and marketing at a crucial point in the cannabis startup's growth. 

Currently Oregon's best-selling brand of cannabis edibles, WYLD is forecasted to be the #1 cannabis edibles brand in the country by the end of 2019. WYLD has no VC investment to date. Some estimates value the global cannabis edibles market at approximately $2.3B in 2018 and is expected to generate around $11.5B by 2025.

"The organic growth we're seeing is truly remarkable. As we get ready to enter new markets and introduce new products, we need the right positioning, partners and strategy to go as far as we can go," said Aaron Morris, founder and CEO of WYLD. "How consumers engage with brands has changed dramatically, and Chris and his team at Parliament are known for transformative brand-building."

In May 2019, WYLD released a line of THC-Free CBD fruit gummies (available in Blackberry, Huckleberry, Lemon, and Raspberry) and will launch a line of THC-Free CBD sparkling beverages in June 2019. WYLD also has plans to expand in Colorado, Michigan, and Massachusetts by Q4 2019. Parliament will be working closely with the WYLD leadership to provide strategic guidance for product launches in 2019 and beyond.

"We are thrilled to be working with WYLD, which has already established itself in the market with excellent products and quality," said Chris Erickson, founder of Parliament. "In a relatively new market such as cannabis where there isn't a massive universe of consumer data available, we'll need to be really creative to tell the true brand story and showcase their ethos - it's incredibly exciting."

Parliament has a deep understanding for helping brands discover their true identity by applying the agency's unique approach, which starts with a methodical dive into strategy, identity and creative applications. The agency blends left-brain business logic with right-brain creativity and intuition to create powerful results.

About Parliament
Founded in 2007 by Chris Erickson, Parliament is a branding and design practice headquartered in Portland, Oregon. The company's services include brand strategy and identity, visual design, environmental design and advertising with a focus on growing brands. Clients include Rivian, Rainier Beer, Nike, Leupold, Icon Motorsports and Dynastar.

About WYLD
Founded in 2016 by Aaron Morris and Chris Joseph, WYLD is a cannabis edibles brand based out of Portland, Oregon. Like many small businesses, WYLD was started in a garage during the days of medical cannabis in Bend, Oregon. As of March 2019, WYLD expanded their THC offerings into Nevada and California, and Morris and Joseph are also the founders and CEOs of Wild Roots Spirits (2013), a line of naturally flavored vodkas that showcase the same NW fruit profiles as the gummies and sparkling beverages. The company currently holds the title for being the number 1 producer of edibles in Portland.

Press Contact:
Naz Ekim
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SOURCE Parliament

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