Growth and Product Expansion Leads Resource to Change Name to Brightwing

TROY, Mich., Aug. 2, 2011 /PRNewswire/ -- Organic growth and an expansion of services to help businesses and individuals achieve higher levels of performance has led Troy, Mich.-based Resource to change their name to Brightwing. The announcement was made this morning by Aaron Chernow, Brightwing CEO.

"For 35 years, we've helped companies and individuals connect with each other in ways that ensured their performance would be brought to a new level," Chernow said. "Today's workplace demands a more robust set of tools and expertise to achieve that goal. We've responded and provided a comprehensive set of recruiting and training tools that help businesses and individuals alike succeed in today's world.

"The name change helps reflect the growth and transition we've experienced, as well as the aspirations for our candidates and clients," he said. "We've always been more than a recruiting company. We elevate potential and create opportunities for better days for individuals and our clients. Brightwing best reflects who we are today."

Brightwing has been nationally recognized for its people centric approach and proprietary processes that allowed it to match potential employees to companies based on company culture preferences and views, resulting in less turnover, greater satisfaction and cost savings. The company in 2008 expanded its outsourced recruitment services and added a Learning Solutions division.

The company has used that foundation to broaden its talent mining, direct placement and project-based hiring, contract staffing, training and consulting services to support nationwide growth. Brightwing's training services include custom learning development driven by a blended learning approach which may include e-learning, mobile learning, pod or v-casts and instructor led training.  

"We always start with our core goal – to help people and businesses achieve and do more," said Brightwing Marketing Director David Chernow. "Broadening our training abilities so that we can help clients and individuals do that in ways that work for them was clearly aligned with that goal, and desired by our clients."

"We are delivering powerful tools to clients across the nation," he said. "It's an exciting time to be at Brightwing."

The company in 2011 was named a "Top Small Company Workplace" by Inc. Magazine and Winning Workplaces, and a Crain's Detroit Business' "Cool Place to Work," a recognition it also won in 2009. It was also named a Dallas Business Journal "2010 Best Place to Work," and a 2009 and 2010 "101 Best and Brightest Company to Work For" by the Michigan Business and Professional Association (MBPA) and Corp! Magazine.

Brightwing represents more than 550 consultants and clients nationwide. The company has offices in Dallas, Texas, and Weston, Fla.

About Brightwing: At Brightwing our goal is different. We help people and organizations of all types and sizes enhance performance levels in the workplace. From staffing and recruiting to training and development, we are all about creating workplace environments where employees thrive! We do this by listening, advising and delivering well thought out performance-based people solutions. We believe it takes a personal approach. It also takes knowledge and intuition that can only be gained through 35 years of experience in asking the right questions.

Brightwing has been named a "Top Small Company Workplace," by Inc. Magazine, a "Cool Place to Work," by Crain's Detroit Business, a "101 Best and Brightest Company to Work For," by the Michigan Business and Professional Association and Corp! Magazine and a "2010 Best Place to Work," by Dallas Business Journal. Headquartered in Troy, MI, Brightwing has branch offices in Dallas, TX, and Weston, FL.  To discover the Brightwing difference, visit www.gobrightwing.com.

SOURCE Brightwing