CAPISTRANO BEACH, Calif., June 9, 2015 /PRNewswire/ -- GRP Advisor Alliance (GRPAA), a provider of turnkey marketing, educational programs, collective investment trusts, and financial wellness programs, announced today that it will provide Global Retirement Partners, LLCs member firms with the industry's most comprehensive financial wellness program through leading financial wellness provider, Financial Finesse.
The partnership will provide Global Retirement Partners member firms with access to Financial Finesse's Online Financial Learning Center and patent-pending financial wellness assessment, unlimited phone based financial coaching through Financial Finesse's team of Certified Financial Planners, and access to an extensive library of content, tools, and curriculum to enhance their existing financial education initiatives.
"GRPAA's goal is to provide best-in-class services at an affordable price point so that plan advisors can gain greater market share in the growing and increasingly competitive retirement plan advisory business," said Christopher Giles, President of GRP Advisor Alliance. "Financial Finesse is our cornerstone partner in this effort, as the demand for financial wellness is increasing among both plan sponsors and plan participants."
Bill Chetney, CEO of Global Retirements Partners and GRP Advisor Alliance, added, "I've had a long-standing relationship with Liz Davidson and Financial Finesse, who have pioneered the financial wellness movement, designing innovative, custom financial wellness programs that drive true behavioral change amongst participants. We're thrilled to have the ability to bring the company's full scale financial wellness programs to members of Global Retirement Partners."
"We have long been committed to finding a way to bring our full service model to plans of all sizes," said Liz Davidson, President of Financial Finesse. "Bill and his team at GRP Advisor Alliance have worked tirelessly to find a beneficial solution for all parties involved." Davidson adds that this has the potential to be a "game changer" for participants, who increasingly report a desire for unbiased financial guidance but no avenues to access such a service through their retirement plans.
About GRP Advisor Alliance
With a nationwide geographic footprint and a seasoned retirement plan advisor staff, GRP Advisor Alliance is positioned to be the world's leading retirement plan services organization. GRP Advisor Alliance is committed to providing retirement plan advisors unique, turnkey programs while dramatically changing the outcomes for American retirement plan participants.
About Financial Finesse
Financial Finesse is an unbiased financial education company providing personalized and innovative financial education and counseling programs to over 2.4 million employees at over 600 organizations. Financial Finesse partners with organizations to reach goals such as reducing fiduciary liability, increasing plan participation, decreasing stress, and increasing productivity through its unique approach to financial education. Financial Finesse research is conducted by their Think Tank of CERTIFIED FINANCIAL PLANNER™ professionals who analyze usage of the company's financial education services to monitor trends in employee financial issues. Financial Finesse does not sell products nor manage assets. For more information, visit www.financialfinesse.com.
For more information, call Bill Chetney at 949.359.0020.
SOURCE GRP Advisor Alliance