Grupo Salinas Presents Bottom of the Pyramid Business Strategy to University Students in Villahermosa

- CIMES 10 Marketing and Advertising Congress Attracts Top University Students From Across Mexico -

Jun 21, 2010, 16:03 ET from Elektra, S.A. de C.V.

MEXICO CITY, June 21 /PRNewswire/ -- Grupo Salinas, a group of dynamic, fast-growing and technologically advanced companies deeply committed to the modernization of the countries in which they operate, founded by Ricardo Salinas (, presented in prior days its strategy to impulse the global economy through businesses focused on the bottom of the pyramid during a university conference in Villahermosa, Tabasco.

The CIMES 10 marketing and advertising conference, organized by the Instituto de Estudios Universitarios, attracts university students from throughout Mexico. Grupo Salinas addressed the vast opportunities of the bottom of the pyramid, which represents 80% of the world population and needs accessible goods and services in order to participate in modern economic growth.

The Grupo Salinas presentation illustrated how Grupo Elektra and Banco Azteca successfully serve this market. Banco Azteca makes credit accessible to nearly ten million people and provides commission-free savings accounts to more than nine million clients that can be opened with as little as Ps.50. It also offers microinsurance policies that provide risk management to thousands of families. Grupo Elektra further sells low-cost, high-quality motorcycles that provide efficient transportation with low weekly payments.

The audience showed great interest in learning about Ricardo Salinas' business philosophy. The presentation included an active question and answer session with Grupo Salinas representatives.

Grupo Salinas is committed to encourage business activities to increase employment, create value and improve living conditions in the communities where it operates.

Company Profile

Grupo Salinas ( is a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (, Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include: TV Azteca (;, Azteca America (, Grupo Elektra (, Banco Azteca (, Afore Azteca (, Seguros Azteca ( and Grupo Iusacell ( Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings.

International Press Contact: Daniel McCosh; (5255) 1720-0059;

SOURCE Elektra, S.A. de C.V.