GSMA Nominates Divide by Enterproid for Two 2012 Global Mobile Awards

Nominated for Best Enterprise Mobile Service and Most Innovative Mobile Application

Jan 30, 2012, 10:25 ET from Enterproid, Inc.

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Enterproid™, maker of the Divide™ platform for securely enabling and accelerating "bring your own device" (BYOD) mobility, announced today that its Divide platform – which offers a dual-persona device experience that is secured and cloud-managed by IT – is being recognized by the GSMA as an innovative approach for helping both businesses and individuals leverage the power of mobility. The Divide platform has been shortlisted as a nominee for two GSMA Global Mobile Awards – "Best Enterprise Mobile Service," which recognizes the most innovative mobile tools to help corporations or enterprise users work smarter and "do business better" on the move, and "Most Innovative Mobile App," which recognizes technical and business model innovation and advances underpinning app development.

"BYOD mobility is changing how people live and work and Divide is the first mobility platform that fosters the shared responsibility of employer and employee to secure, manage and track mobile data without compromising corporate security or employee privacy," said Andrew Toy, chief executive officer of Enterproid. "We are honored to be shortlisted for two awards by the GSMA, an organization that represents the interests of mobile operators in 220 countries worldwide. We're flattered to have been nominated for each, but we are particularly excited that judges considered our enterprise app to be 'Most Innovative' since this phrase is not often used in reference to applications with such a strong foundation in the enterprise."

Forrester Research estimated that roughly 60 percent of companies allow their workers to use personal smartphones and tablets for work. Divide by Enterproid enables employees to use their personal device for work and life with a dual persona device experience that they can manage from MyDivide™. This personal management portal provides the employee with a way to lock, beacon, or wipe their mobile device in the event it is lost or stolen. Similarly, DivideManager™ for IT provides a fleet-management console for supporting enterprise-wide policy deployment and enforcement including the ability to see all connected devices, setting policies by group, performing remote wipes of corporate data, locking the corporate persona and administering password reset. Additionally, Divide eliminates Android fragmentation and provides consistent security and policy enforcement across multiple Android operating systems.

Divide by Enterproid is one of 158 final nominees across eight categories of which only Nokia, Samsung and Google received more nominations. In addition, Divide by Enterproid is the only enterprise management solution to be nominated in the Most Innovative Mobile App category.

"Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high quality field of contenders vying for this year's Global Mobile Awards," said Michael O'Hara, Chief Marketing Officer, GSMA. "It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month."

The award winners will be announced on February 28, 2012 during the GSMA Mobile World Congress in Barcelona, Spain.

About Enterproid, Inc.

Enterproid helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. The company's flagship Divide™ platform combines cloud-based management with device-level technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid investors include Comcast Ventures with participation from Google Ventures and Qualcomm, acting through its venture investment arm, Qualcomm Ventures. Learn more at, or follow us on Twitter at @dividemobile.

Dara Cothran


SOURCE Enterproid, Inc.