GSP RUSHFIT Knocks Out INSANITY and Almost Forces P90x to Tap According to American Council on Exercise

VANCOUVER, British Columbia, May 19, 2011 /PRNewswire/ -- Digital Shelf Space Corp. (the "Company" or "DSS") (TSX.V: DSS) is pleased to announce that the American Council on Exercise ("ACE") released a detailed review yesterday of DSS' innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series. ACE did an in depth comparison putting GSP RUSHFIT up against the most successful product of all time in the home fitness category, P90x, and its sister product INSANITY. Both of these highly successful products were produced by Beachbody, LLC  ("Beachbody").  According to a Bloomberg article in November 2010, Beachbody did approximately $430M in annual revenue for 2010, with P90x accounting for approximately $215M of that revenue. The GSP RUSHFIT workout series stars the Montreal based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"We are very proud that ACE not only put GSP RUSHFIT in the same class as the Beachbody products but that our program received such high marks," said Jeffrey Sharpe, CEO and President of DSS. "We only just launched GSP RUSHFIT in mid December 2010, having our first project successfully compared to a market leader like P90x is very flattering. We are honored to be in the company of one of the leading fitness producers in North America." Until this Spring GSP RUSHFIT had only been sold directly to consumers online from www.gsprushfit.com and is now available in major retailers across Canada.

"We know the program works and we are very excited at the prospect of reaching more people with our GSP RUSHFIT program," said David Bogart, VP of Marketing for DSS.  "Once we launch a TV media campaign and continue to support our traditional and online retail we should see the market awareness of the brand grow. We continue to work on developing our retail distribution channels with our partner Northern Response (International) Ltd, to grow market share."

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

"Jeffrey Sharpe"

President & CEO

FOR FURTHER INFORMATION PLEASE CONTACT:

Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
Tel:  604.736-7977
Fax: 604.736-7977
E-mail: jeff[at]digitalshelfspace.com
Website: www.digitalshelfspace.com

Investor Relations:
Investor Cubed Inc.
Tel: (647) 258-3311
Toll Free: (888) 258-3323
Fax: (416) 363-7977
E-mail: info[at]investor3.ca

Northern Response (International) Ltd.
Media Contact: Don Cameron
V.P., Marketing
Tel. (905) 737-6698
E-mail: don[at]nresponse.com
Website: www.NorthernResponse.com  

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws.  Forward-looking information is generally identifiable by use of the words "believes," "may," "plans," "will," "anticipates," "intends," "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions.  Forward-looking information in this news release include statements about GSP RUSHFIT and Beachbody products and revenue potential; the effectiveness of GSP RUSHFIT and potential sales; the launch of a TV media campaign, increased market awareness of brand and development of retail channels and increased market share with our partner Northern Response.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, the reliability and impact of ACE's review of our product expected growth of sales as a result of the Northern Response partnership and consumer demand.  While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein.  Known risk factors include, among others: Digital Shelf Space may not achieve annual revenue in the quantum comparable to Beachbody; ACE's review of GSP RUSHFIT may not lead to any additional sales consumer recognition; we may never launch a TV media campaign; our product may not achieve results as expected by purchasers; the Northern Response partnership may not grow Digital Shelf Space's retail presence as anticipated; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com.  All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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SOURCE Digital Shelf Space Corp.