NEW YORK, Jan. 6, 2015 /PRNewswire/ -- Guidepoint Global, a research services firm that connects business decision-makers and researchers with knowledgeable independent experts, today announced a revitalized brand, including a shortened name, new logo, and modernized website.
Now simply called Guidepoint, the company opens windows into expertise. Guidepoint's new branding reflects its promise to give professionals more confidence in their investment and business decisions by connecting them to the most informed experts who possess precisely the insights clients are looking for.
"We took a fresh look at who we are, how we're seen, and what we do best," said Albert Sebag, CEO of Guidepoint. "What we found is that both our clients and employees agree that what sets Guidepoint apart is the quality of our experts and the responsiveness of our service. That's given us a stellar reputation among our financial services, consulting, and corporate clients, and enabled continued rapid growth across the globe."
Guidepoint's network includes over 200,000 GuidepointAdvisors, experts serving more than 110 sectors in 177 countries. Its global team operates from offices in the United States, Europe, and Asia, scouring the world to identify, recruit, and connect the most qualified Advisors to clients. The Guidepoint team sets up more than 2,000 interactions per week, a total of more than 500,000 interactions to date. According to Guidepoint clients, no research firm finds and pre-qualifies exactly the right people to answer critical business questions faster or with more agility.
"After a top-to-bottom self-examination across Guidepoint's worldwide offices, we've developed a new image that we feel reflects our brand's purpose, promise, and the values that unite our employees in service of our clients," said Gail Nelson, Chief Marketing Officer of Guidepoint. "We are movers and shakers, honest straight-talkers, tenacious and resourceful. As one client put it, we 'hustle' better than the rest."
Partnering with Guidepoint on this project was Austin-based design agency Creative Tonic, who designed the new logo, brand assets and website templates to reflect the revised story, and David Hume Kennerly, a Pulitzer Prize-winning photographer who captured employees in action.
Guidepoint Global, LLC, operating as Guidepoint, is a leading research services firm that connects business decision-makers and researchers with knowledgeable independent experts across 110 industries. Since 2003, Guidepoint has provided its clients with practical insights, setting up more than 500,000 interactions. Its slate of services, including phone consultations and meetings with Advisors, custom surveys, and proprietary data products, help professionals gain comprehensive understanding of a topic before making major investment and/or business decisions. Guidepoint's multinational client list includes seven of the top 10 consulting firms, seven of the top 10 hedge funds, and some of the largest private equity firms and Fortune-ranked companies. Guidepoint's industry-leading compliance platform -- overseen by Guidepoint's General Counsel, a former SEC enforcement attorney -- supports appropriate client-to-Advisor interactions through the application of Guidepoint's own policies and procedures as well as custom, client-specific controls the company implements at clients' requests. For more information on Guidepoint, visit www.guidepointglobal.com.
About Creative Tonic
Creative Tonic is an award-winning brand experience studio based in Austin, Texas. Through the power of design, human emotion, and strategy, Creative Tonic creates fully-immersive brand experiences, from web to packaging to interactive environments. For more information on Creative Tonic, visit www.creativetonicstudio.com.
About David Hume Kennerly
David Hume Kennerly is a Pulitzer Prize-Winning photographer and author that has been shooting on the front lines of history for more than 45 years. He has photographed eight wars, as many U.S. presidents, and has traveled to dozens of countries along the way. Kennerly's major clients include Bank of America, The Home Depot, The Girl Scouts of America, eBay, New York Presbyterian Hospital, and the Points of Light Foundation. For more information on David Hume Kennerly, visit www.kennerly.com.