Guitar World Magazine Partners With Classic Rock Apparel Co. Tribut To Create Fan-Inspired Merchandise


Unique interactive marketing partnerships target guitar enthusiasts with Gibson Les Paul Traditional Guitar giveaway and more...

Feb 26, 2013, 12:00 ET from Tribut

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Tribut (, a Deerfield Beach fan-inspired classic rock apparel and accessories brand, continues to lay the groundwork for a new concept of fashion merchandising with a "Your Voice is Our Design" online marketing strategy that generates fan interaction with both the brand and the fashion created. The most recent example of this strategy can be seen through Tribut's interactive partnership with Guitar World Magazine, the largest consumer magazine for guitar players in North America. This promotional partnership and creative design strategy kicked off with a Gibson Les Paul Traditional Guitar Giveaway that was announced in the magazine driving Guitar World readers to become engaged in creating 'The Coolest Guitar Shirt' ever seen through the Ultimate Axe Man Promotion. The Ultimate Axe Man Promotion was created to invite avid music fans into a social community of people who share a common interest in music where they can help design 'The Coolest Guitar Shirt' as the newest addition to the Tribut fashion collection.   

"We believe that Tribut is leading the way towards an entirely new style of merchandising in the 21st Century: building a community for a brand and creating apparel from it," says Roy Weisman, CEO and co-founder of Tribut. "Social media outlets give us the tools to really be able to hone in on that impassioned classic rock consumer and see how they can help us bring music performance to life through fashion."

The Gibson Les Paul Traditional Guitar Giveaway ( was announced in Guitar World's February issue and promoted via Facebook through May 1st, 2013. The Ultimate Axe Man Promotion ( launched February 1st through February 27, 2013.

About Tribut
Tribut (, located in Deerfield Beach, Florida, is a lifestyle apparel brand inspired by classic rock, blues and soul music. The company, which is part of South Florida record label J & R Adventures, was founded in 2011 by the label's CEO Roy Weisman and artist Oliver Manuel in order to merge music and fashion, particularly addressing the fans of blues-rock titan Joe Bonamassa, who is co-owner of the label.