Gundlach Equipment Corporation, Jeffrey Rader Corporation and Pennsylvania Crusher Corporation unify as TerraSource™ Global

Sep 06, 2012, 16:21 ET from Hillenbrand

BELLEVILLE, Ill., Sept. 6, 2012 /PRNewswire/ -- Gundlach Equipment Corporation, Jeffrey Rader Corporation and Pennsylvania Crusher Corporation, industry leaders in material handling and size reduction equipment, are proud to announce the unification of the (3) three brands into one organization.

Gundlach Equipment Corporation, Jeffrey Rader Corporation and Pennsylvania Crusher Corporation, acquired by Hillenbrand, Inc. in April 2010, were organized into a single company with three strong brands in July 2012 in an effort to serve our customers around the globe more effectively. The restructuring allows us to provide parts, equipment and engineering solutions from all three brands to our entire customer base from any location.

As part of the growth strategy for these brands, the creation and development of a single entity by which to market as a whole rather than individually met the brand architecture goal of the organization.

The company conducted a careful and thorough process to select a new brand name that reflects the organization's focus on providing material handling and process equipment to a global industrial base that utilizes natural resources in their processes. Along with the new name, a new logo was developed that graphically depicts the company's leadership position in industrial equipment.

TerraSource™ Global will begin to roll out the new brand name and logo across all marketing platforms this year beginning with the MINExpo International® 2012 show, September 24 – 26, 2012 in Las Vegas, Nevada, USA. The roll out of the new brand name is expected to continue through 2013.

"Operating as a single company with our market experience and brand recognition gives our global customers and business partners easy access to, and confidence in, our expertise in material handling and size reduction solutions at any of our global locations," said Mark Kohler, President of TerraSource™ Global. "We currently have nine locations in five countries, but our growth initiatives are continuous and additional locations may be added to meet the demands of our customers," Kohler continues.

There are two organizational groups within TerraSource™ Global that are industry-specific: The Power and Mining Group and The Engineered Systems Group.

The Engineered Systems Group, spearheaded from the Greenville, South Carolina, USA location by Mr. Tony Lubiani, Vice President, Engineered Systems, supports the forest products and related markets with the Jeffrey Rader Corporation brand. In addition, the Engineered Systems Group will work with engineering firms, customers and contractors on a global basis to supply engineered equipment packages that support all of our industries and brands.

The Power and Mining Group, spearheaded from the Broomall, Pennsylvania, USA location by Mr. Doug Sublett, Vice President, Power and Mining, supports the power, mining and related markets with all equipment and services from all three brands.

TerraSource™ Global's mission is to be the global partner today and tomorrow of industrial users of material handling and processing equipment by providing the best technology, quality and service for their given project.

About Hillenbrand, Inc.

Hillenbrand ( is a global diversified industrial company that makes and sells premium business-to-business products and services for a wide variety of industries. We pursue profitable growth and meaningful dividends for our shareholders by leveraging our leading brands, robust cash generation capabilities and strong core competencies. HI-INC-F

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SOURCE Hillenbrand