Guns.com Outpacing Competition Heading Towards Seventh Consecutive Year of Growth

Millions of Gun Owners Choose the Leading Online Retailer As Sales Top 10% Year Over Year

BURNSVILLE, Minn., April 23, 2025 /PRNewswire/ -- Guns.com, the fastest-growing online firearm retailer, continues to outpace the competition, with sales reaching 10% growth year over year. The innovative company aims for a seventh consecutive year of double-digit growth rate in sales since launching its online retail operations in 2018. More than a million new consumers shopped for the first time on Guns.com in 2024 on top of a strong base of loyal gun buyers.  

"The customer experience on Guns.com has become a benchmark, and we are proud to be the best online shopping destination in the firearm industry," says Greg Minkler, Co-CEO and CMO of Guns.com. "In less than seven years, we have become one of the nation's leading online retailers for firearms, suppressors, ammo, optics, and more. While other long-time industry sites have seen new gun sales drop more than 20%, we are helping local gun stores grow their businesses. The majority of our sales are fulfilled by nearly 2,000 local brick and mortar firearm dealers, as our platform continues to succeed in supporting America's retail storefronts."

Guns.com's leading technology provides the best online shopping experience the Second Amendment community has come to expect. Gun owners value the ease and usability of Guns.com, finding the precise gun they want thanks to the hundreds of thousands of listings from a network of local gun stores nationwide and top manufacturers. Exceptional customer service helps gun owners through each transaction, from understanding regulations to handling paperwork and ensuring a smooth transfer experience at the customer's FFL of choice.

"Our success is largely due to our incredible partnerships with local FFL dealers and manufacturers big and small," says Marketing Director Jennifer Simunek. "Our partnerships have more than doubled in the past year, which brings our customers an unparalleled shopping experience and unmatched value. For example, we're currently running a first-of-its-kind exclusive offer with FN America to give gun owners an extra $100 towards a new FN gun when they sell any gun through our We Buy Guns program. You can't find a deal like that anywhere else."

The innovative We Buy Guns online system guides gun owners through simple steps to submit their guns in minutes. Once submitted, the Guns.com expert appraisal team will review the request and provide an offer within one business day. When they accept an offer, gun owners can decide to receive their payment in cash or earn more with a Guns.com gift card—and get up to a $50 bonus gift card on top of the $100 coupon towards a new FN.  

Now through May 31, gun owners who sell any firearm to Guns.com through their popular We Buy Guns program will automatically get $100 off select new FN firearms. This first-of-a-kind promotion is perfect for gun owners looking to trade up and refresh their arsenal. Customers who sell one or more firearms to Guns.com between April 1 and May 31, 2025, will receive a single-use promotional code for $100 off a new-condition FN firearm. The promotional offer is in addition to what a customer will earn from their firearm sale and is valid for 30 days from the customer's sale date. Guns.com must receive the customer's gun by May 31, 2025.

Experience the best, most innovative shopping experience in the firearms industry at https://www.guns.com/.

Learn more about selling your firearm and get $100 towards a new FN firearm by visiting https://www.guns.com/we-buy-guns.

About Guns.com

Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 30,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.

SOURCE Guns.com