Guy Fieri and RSVLTS Launch Bold New Apparel Collection Inspired by the Mayor of Flavortown

The Debut Collab Blends RSVLTS' Signature Style and Designs with Guy Fieri's Unmistakable Personality and Creativity.

HOBOKEN, N.J., June 11, 2025 /PRNewswire/ -- RSVLTS (Roosevelts), the one-of-a-kind apparel brand known for turning pop culture into wearable fashion, is taking everyone on a one-way trip to Flavortown with its first-ever collaboration with culinary icon and TV personality, Guy Fieri. The Guy Fieri x RSVLTS collab is officially live, and it's everything you'd expect from a partnership with the Mayor of Flavortown—wild, bold, and totally outta bounds.

The partnership was facilitated by Flavortown's licensing agency IMG Licensing.

Built on RSVLTS' signature KUNUFLEX^™ material—known for its soft, stretchy, and breathable performance—this collection features a full spread of apparel and accessories art directed by Guy himself. Designs like "Mas Santo," "Mayor of Flavortown," "The Fieri," "Knuckle Sandwich," "Love, Peace & Taco Grease," "Rollin' Out," and "Flame Grillin'" serve up delicious doses of personality and nostalgia, whether you're firing up the grill or hitting the streets.

"RSVLTS has been a go-to brand for me on and off camera for a while now," said Guy Fieri. "So with this collab, I'm stoked to bring some flavor to your wardrobe with our new Flavortown collection. Flavor isn't just in the kitchen…it's a lifestyle!"

The debut capsule features a wide array of styles and formats, including short-sleeve button-down shirts, a western-inspired roper shirt, a variety of hats, and a can't miss ultimate grilling apron. Every piece reflects Guy's larger-than-life energy, bold personality, and unmistakable sense of style.

"This collab has been a dream since day one. Back when RSVLTS was just getting started, we always talked about how incredible it would be to do a collection with Guy Fieri, to get to that level of partnership with one of the biggest personalities in entertainment," says RSVLTS co-founder John Tramutolo. "His energy and creativity align perfectly with RSVLTS and where we've always wanted to go as a brand. To bring this to life has been surreal—and the result is something our team has been incredibly proud of to work together directly with Guy."

The Guy Fieri x RSVLTS Collab is available now online at RSVLTS.com, with select items also available in-store at the Downtown Flavortown in Pigeon Forge, TN, which features a full collection of Flavortown merch while supplies last.

Click the following link to read more about the collab on RSVLTS Field Notes brand blog.

About RSVLTS
Since 2012, founded and headquartered in Hoboken, NJ, the RSVLTS^® brand and apparel is rooted in super high-grade pop culture fandoms and nostalgia, dedicated to those with a bold and fun spirit. What makes RSVLTS different is its approach to producing incredibly comfortable and fashionable, officially licensed gear, and original designs, in a unique style that kick-starts a conversation and fully captivates the room. With the RSVLTS proprietary material, the soft, stretchy, and oh so radical KUNUFLEX^™ poly-spandex blend, its shirts are guaranteed to make people feel just as good as they look, for any event or occasion.

About Guy Fieri
Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world's most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy's Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

About FACE Amusement Group
FACE Amusement Group owns and operates a growing collection of entertainment experiences with locations throughout the United States. Specializing in good, clean, family fun, their unique amusement portfolio includes Arcade City, Big Top Arcade, Rockin' Raceway Arcade, 7D Dark Ride Adventure, LuLu's Beach Arcade and Mountain of Youth Ropes Course, The Mirror Maize, while their growing hospitality side of the business includes Guy's Branson Kitchen and Bar as well as Downtown Flavortown. With games of skill and rides that thrill, crazy mazes, and racetrack blazes, FACE Amusement Group showcases the newest interactive technology as families and friends compete for the ultimate prize – memories that will last a lifetime.

FACE Amusement Group has received the Great Place to Work^® recognition for its company for 2025 for the third year in a row. The prestigious award is based entirely on what current employees say about their experience working at FACE Amusement Group. In addition to providing exceptional entertainment options, the company's core values of Faith, Attitude, Consistency, and Excellence (FACE) drive its wide-reaching philanthropic efforts, including the unique Bear Hugs program. For every stuffed bear plush toy won in a FACE Amusement claw machine, the company donates another bear to a local charity. To date, FACE Amusement Group has donated nearly 20,000 stuffed bears to a variety of charities. FaceAmusement.com

SOURCE RSVLTS