SAN FRANCISCO, Feb. 25 /PRNewswire/ -- gWallet, a leader in social media monetization, today announced the introduction of its latest virtual currency innovation, the gWallet "Brand Bar." The new, more enticing format for social gaming offers appears at the top of the game screen on all pages and displays available offers and videos that users can partake in to earn virtual currency which they can then spend in the game. By eliminating unnecessary steps users typically take to find an appealing offer, the "Brand Bar" enables publishers to monetize a larger portion of their user base and creates an experience that benefits publishers, brands and consumers alike.
For social game developers, the new "Brand Bar" gives virtual currency payment options – both direct and indirect – more exposure than ever before. All users can quickly and more easily access the means to obtain virtual currency directly from the gaming environment. In today's social gaming landscape, typically only two to four percent of users choose to pause and leave the game in order to access offers and branded engagements that they can complete to earn virtual currency. Now, with the gWallet "Brand Bar", every user is exposed to the offers, and game publishers can monetize up to one hundred percent of users, including gamers who may never have otherwise seen the offers available.
Leading brands that choose to advertise through social gaming channels are also benefiting from gWallet's new "Brand Bar" by having a chance to display their logos, ads, offers or videos directly in the gaming screen of some of the most popular online games in the world. Along with achieving scale and exposure, brands obtain unprecedented user engagement and activity by placing themselves in a consumer friendly environment that is actually part of the user's in-game experience.
"While virtual currency is clearly a thriving industry, we still think there are ways that the process can be improved," said Gurbaksh Chahal, CEO and founder of gWallet. "Rather than force users to seek out offers and hunt and peck for the right one, we are bringing the offers to them. This not only streamlines the process for consumers, but also improves ad performance and publisher monetization, leaving a positive end result for everyone involved."
The "Brand Bar" is live on more than a dozen online games, including those developed by Clipwire Games, Zen Gaming Inc., Poolhouse, FooMojo, Bubblefish, Mobscience, and Chat Republic Games.
"Since we implemented the gWallet 'Brand Bar', we have seen increased user participation and more than double the daily revenue," said Roy Pereira, Manager at Poolhouse Enterprises, producer of Facebook's popular pet applications Dogbook and Catbook. "We are thrilled with the results we are seeing and plan to roll out the brand bar to all of our applications."
gWallet is taking on the responsibility of bringing new technologies to social media that will provide transparency and standards that will allow the category to flourish and grow. It provides brands, publishers and social media platforms with new, cutting edge technology to monetize this growth in a consumer friendly format. The gWallet monetization platform contains three components including Alternative Online Payment, Virtual Currency and Aggregation of Virtual Products. The platform is a comprehensive system that has been optimized for Facebook, OpenSocial platforms (MySpace, Hi5, Tagged, etc), virtual worlds or websites utilizing virtual offer-based currency. For more information visit www.gWallet.com.