MINNEAPOLIS, April 30, 2015 /PRNewswire/ -- GWG Holdings, Inc. (NASDAQ: GWGH) ("GWG"), a specialty finance company and leader in the life insurance secondary market, announced the hiring of Chris Maddox as Chief Marketing Officer and Christian Trygstad as Director of Marketing. These highly experienced professionals will lead GWG's marketing efforts in advancing the Company's value proposition to investors, advisors and life insurance policy owners. Mr. Maddox and Mr. Trygstad will be further developing GWG's marketing and origination initiatives with respect to the $1,000,000,000 L Bond offering and life settlement policy acquisitions, as well as enhancing GWG's overall stakeholder relations.
As Chief Marketing Officer, Mr. Maddox will develop and oversee the overall marketing strategy for GWG in addition to overseeing all marketing plans and campaigns. Mr. Trygstad will lead the execution of the Company's traditional and online marketing campaigns.
"We are very excited to welcome Mr. Maddox and Mr. Trygstad to our team," said Jon Sabes, Chief Executive Officer of GWG. "Over the course of the past year, GWG has been taking action to ensure we have the right strategy, right team and right offerings in place to grow our business and lead the development of a vibrant secondary market for life insurance. These two experienced additions to our marketing team are critical for helping us execute on that plan."
Prior to joining GWG, Mr. Maddox spent 13 years with Columbia Management, ultimately serving as Vice President and Head of Marketing Communications, directing marketing and advertising campaigns that won several industry awards. Mr. Maddox also worked for multiple financial services companies, including Franklin Templeton Investments, Jackson, Roger Engemann & Associates and Stein Roe & Farnham over the course of his 25-year professional career. He holds a Bachelor's Degree in finance and economics from Washburn University and attended Roosevelt University's Graduate School of Business. Mr. Maddox also holds a registered principal license Series 24.
Mr. Trygstad joins GWG from Miracle-Ear, Inc. where he served as Web Marketing Manager, responsible for the development and execution of the digital marketing and lead management strategy for more than 1,200 retail locations across the United States and Canada. While at Miracle-Ear, Mr. Trygstad specialized in senior marketing and handled the disposition of over 140,000 leads per annum. Mr. Trygstad's marketing experience spans more than 14 years, and he is an active member of the Minnesota Interactive Marketing Association. Mr. Trygstad also served as the Director of Marketing and Interactive Strategy for a $40 million technology firm. He holds a Bachelor's Degree in marketing from Carthage College in Kenosha, Wisconsin and received his MBA from the University of St. Thomas in the Twin Cities.
For more information about the life settlements industry and more information about GWG, please visit the Company's website at www.gwgholdings.com.
About GWG Holdings, Inc.:
GWG Holdings, Inc. (NASDAQ: GWGH) is a specialty finance company and leader in the life settlement market. GWG, through its subsidiaries, purchases life insurance policies from seniors who no longer want, need or can afford their policies. GWG typically pays these seniors five to eight times more than the cash surrender values paid by insurance companies. GWG's strategy is to efficiently source, own, and manage these non-correlated assets at yields that exceed the costs needed to purchase and finance the policies (in aggregate). GWG finances the purchase and maintenance of a portfolio of policies primarily through a fixed income alternative investment product that is offered through independent broker-dealers and registered investment advisors across the country. GWG's goal is to generate financial returns for GWG's investors and shareholders while providing valuable financial solutions to seniors.
Since 2006, GWG has purchased more than $1.7 billion in life insurance policy benefits. GWG has paid seniors over $283 million through life settlements – approximately $266 million more than the surrendered value offered by their insurance carriers. For more information about GWG, email [email protected] or visit www.gwglife.com.
SOURCE GWG Holdings, Inc.