WESTON, Fla., March 4, 2011 /PRNewswire/ -- h20®, the natural spring water in a revolutionary paper bottle, announces a marketing partnership with the new Paramount Pictures / Nickelodeon Movies animated feature film RANGO, which opens nationwide today, March 4. The RANGO themed h20 bottles are currently available at select retailers and online at Amazon.com through May 2011. h20 is supporting the partnership with a customized television commercial, print advertisement and online at http://h2ospringwater.com/rango. Directed by Gore Verbinski ("Pirates of the Caribbean"), the film stars Johnny Depp, Isla Fisher, Abigail Breslin, Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone, and Timothy Olyphant as the Spirit of the West.
Challenging the conventions of traditional plastic bottled water, h20's aseptic paper packaging looks like a sleek bottle of the future, offering consumers one of the most environmentally friendly beverage solutions available. Made mostly from paper, instead of plastic, h20 bottles use less energy in their production and shipping, and can be recycled in a process called hydra pulping. h20 natural spring water comes from the pristine Niagara Escarpment in Canada.
"As a mom, I felt there must be an alternative way to enjoy bottled water "on the go" without leaving behind mountains of plastic bottles for future generations," said h20 founder and president, Julie Atherton.
It's not just Hollywood, retailers are taking notice of h20 and the partnership with RANGO has helped propel the new brand onto shelves at major grocery retailers like Meijer, Super K-Mart and online at Amazon.com and Alice.com.
h20 will be exhibiting at Expo West at booth #2699 in Natural Specialty section.
Distributed by Refreshing Ideas, LLC, h20® is "a sip in the right direction" offering today's environmentally conscious consumer a way to enjoy the world's most consumed beverage without contributing to the 38 million plastic bottles that end up in landfills every year. Pristine spring water from the Niagara Escarpment is packaged in award-winning, aseptic bottle, minimizing the impact on the environment and providing a safe drinking experience with no danger of chemical leaching. h20 bottles are multi-layered, providing superior protection and insulation to keep purities in and impurities out.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
From the director of "The Pirates of the Caribbean" comes RANGO, featuring Johnny Depp in an original animated comedy-adventure that takes moviegoers for a hilarious and heartfelt walk in the Wild West. The story follows the comical, transformative journey of Rango (Depp), a sheltered chameleon living as an ordinary family pet, while facing a major identity crisis. After all, how high can you aim when your whole purpose in life is to blend in? When Rango accidentally winds up in the gritty, gun-slinging town of Dirt - a lawless outpost populated by the desert's most wily and whimsical creatures - the less-than-courageous lizard suddenly finds he stands out. Welcomed as the last hope the town has been waiting for, new Sheriff Rango is forced to play his new role to the hilt . . . until, in a blaze of action-packed situations and encounters with outrageous characters, Rango starts to become the hero he once only pretended to be. With a cast that includes Depp, Isla Fisher, Abigail Breslin, Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone and Timothy Olyphant as the Spirit of the West, Rango is an exciting new twist on the classic Western legend of the outsider who saves a town - and himself in the process.
SOURCE Refreshing Ideas, LLC