NEW YORK, June 4 /PRNewswire/ -- Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S. (HFMUS.com ) today announced that Robin Domeniconi has been named Senior Vice President, Chief Brand Officer for the ELLE Group, which is comprised of the ELLE, ELLE DECOR and ELLEgirl brands. In that position, Domeniconi will manage all aspects of the brands including content, advertising, digital platforms and brand development. She will start fulltime on July 5, 2010.
Domeniconi joins HFM U.S. from her post as Vice President, U.S. Advertising Sales, Marketing and Publishing for Microsoft, where she was in charge of executing sales and marketing strategies for Microsoft's media properties and network partners, including MSN, Windows Live, Xbox Live, Live Search, Facebook and WSJ Digital.
"Robin brings a rare combination of deep brand building and business development experience to her role as Chief Brand Officer," said Lemarchand. "Her knowledge of the digital space and her clear ability to grow the business on all platforms will be a great asset to the ELLE Group."
"ELLE is one of the most vibrant brands in the world, and this is an incredible opportunity to extend its leadership position," said Domeniconi. "In addition to expanding the existing platforms, we will aggressively exploit digital technologies and partnerships to serve audiences and advertisers in exciting new ways."
Domeniconi will hire the ELLE VP, Brand Publisher in the coming weeks.
Just prior to her leadership role at Microsoft, Domeniconi held a senior advisory role at Avista Capital Partners, where she used her operating expertise to source and evaluate high revenue-growth opportunities in their Media & Digital division.
Domeniconi has had a long career as a brand builder. At Time, Inc. she was President of Time's Media Group, where she was responsible for all corporate sales and marketing efforts for Time Inc's 130+ global brands. Prior to that, Domeniconi was the president and publisher of Real Simple building an award-winning, multi-platform brand that includes magazine, TV, newspaper syndication, books, international editions and consumer products. She got her start in print as associate publisher for Transworld's Art & Antiques and as publisher at three of Meredith Corporation's titles: Country Home, Country Gardens and Golf for Women.
At Microsoft, Domeniconi has been an integral team member on the recent launch of Glo.com, (Glo.com), a lifestyle site that launched successfully in April through a partnership with MSN, HFM U.S., and Berman Braun. In her new role at the ELLE Group, Domeniconi will continue her strong connection to that brand, which after only 6 weeks, has garnered an impressive number of unique visitors and has won raves for its innovative design, compelling content and advertiser-friendly experiential format.
About The ELLE Group
ELLE is the #1 global fashion magazine, with 42 editions, 23 million readers, and 6 million copies sold per month worldwide. The U.S. edition reaches an audience of 5.3 million readers, who find in ELLE a rich mix of high and low that leads the reader to discover her personal style.
Since 1989, ELLE DECOR has delivered chic houses, fascinating people, elegant furnishings, cool objects and smart ideas. The brand leads a worldwide network of 25 editions and has an audience 2.5 million readers. ELLE DECOR is the #1 shelter publication with brand extensions on the Web, in books and has digital editions for the iPhone, iPod Touch and the iPad.
About Hachette Filipacchi Media U.S. (HFM U.S.)
Hachette Filipacchi Media U.S. (HFM U.S.) www.hfmus.com is an innovation-driven company with a heritage as strong brand builders, experts and producers of credible content on all platforms including print, web sites, mobile, television, radio, events, books and other brand extensions. We look to the future and create it, by developing new ideas and directions to deepen relationships making them more rewarding for our communities. Our engaged audiences of over 40 million people and editorial environments deliver rich opportunities for advertisers and partners. We produce brands in the following categories: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. launched Glo, a new online women's lifestyle brand, with partners MSN and BermanBraun. HFM U.S. is part of Lagardere's (www.lagardere.com) media division Lagardere Active, a producer of special-interest content in more than 40 countries.
SOURCE Hachette Filipacchi Media U.S.