Hacker Group HealthHG Units Adds Two New Agency of Record Brands to the Fold

SEATTLE, June 3, 2014 /PRNewswire/ -- Hacker Group, Seattle's top-earning digital/direct marketing agency, today announced that it has been selected as the agency of record for Essence Healthcare, Inc. (Essence), and it will be handling direct marketing initiatives for One Medical Group. Essence, a leading Medicare Advantage plan in the St. Louis region, serves over 40,000 Medicare beneficiaries throughout Missouri and Illinois, and One Medical Group is the fastest growing primary care provider in the U.S. This announcement is the result of a natural outgrowth and validation of its client project work. In all cases, Hacker Group was selected due to its diverse mix of digital/direct expertise and unique ability to systematically improve marketing return on investment, especially in complex, highly regulated industries like healthcare and insurance.

"We launched HealthHG a number of years ago to create a highly specialized unit within Hacker Group to deal with unique complexities related to health care and health insurance marketing," explained Hacker Group President and CEO Spyro Kourtis. He added, "Today, health insurance companies and health care providers are dealing with unprecedented market change, and we look forward to aligning our marketing and health industry expertise to ensure that our clients end up on top during these critical times."

One Medical Group CMO Arra Yerganian stated, "We've been impressed with Hacker Group's ability to quickly translate test results into optimizations that boost performance. We've seen very good success to date with their approach."

Joel Andersen, Vice President of Marketing at Essence, stated, "Hacker Group demonstrated to us that not only did they understand the many complexities and challenges of marketing within the highly regulated Medicare Advantage industry, but they could also bring innovative and fresh ideas and concepts to life that will help us lift results while reducing our lead and acquisition costs."

About Hacker Group

Founded in 1986, Hacker Group is a digital/direct marketing agency specializing in measurable, ROI-driven sales and marketing programs for clients nationwide, including AT&T, Hyatt, Highmark Blue Cross Blue Shield, Netflix, AAA and YMCA. Using a disciplined approach to strategy development that begins with sales goals to determine the right mix of measurable media, Hacker Group employs a closed-loop feedback process to test, learn, refine and apply what works to continually improve campaign results. For more information, visit www.hackergroup.com, and for HealthHG specifics, visit http://health.hackergroup.com/.

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SOURCE Hacker Group