DALLAS, March 9, 2017 /PRNewswire/ -- Haggar Clothing Co. unveiled a new, state-of-the-art website with updated functionality to create a superior consumer shopping experience on Haggar.com. The launch coincides with the announcement that Haggar now has the #1 selling dress pant AND #1 selling casual pant in America (based on The NPD Group Inc.'s Retail Tracking Service, Q4 2016 unit sales of men's dress pants & men's non-denim casual pants sold in department stores/national chains).
"Online sales on Haggar.com grew by 28% last year," said Michael Stitt, Chief Executive Officer of Haggar. "Our amazing digital team spent the last eight months developing, testing and perfecting our new platform. Our new site offers the most extensive selection of Haggar pants & suit separates in an easy to navigate environment."
The site includes a new pant finder to help consumers select their perfect pant and style for every occasion. The pant finder takes consumers through a series of questions to identify the pant that best suits their needs.
"Haggar has an extremely loyal community of customers," said Eve Richey, Chief Digital Officer of Haggar. "The new Haggar.com is a superior site allowing the consumer to find his perfect pant or suit through an easy to use shopping experience."
Another new key feature of Haggar.com is re-order functionality. After logging into their account, consumers can re-order products they have previously purchased and loved, quickly and easily.
The site launched just as Haggar celebrated the receipt of The NPD Group's Retail Tracking Service unit sales results for Q4 2016, showing Haggar as selling the #1 casual pant (Premium No Iron Khaki pant – Classic Fit Flat Front) and the #1 dress pant (E-CLO Dress Pant – Classic Fit Flat Front, using premium Unifi Repreve™ fibers made of recycled plastic bottles) in Q4 2016.
"Our Premium No Iron Khaki pants with stretch continue to gain market share and an increased consumer following," says Stitt. "Additionally, we just launched Cool 18® Pro, made with our newest and most innovative fabric with 4-way stretch, a shirt gripper in the waistband, moisture wicking & UPF 50 protection. The most exciting part of our new fabric innovation is our ability to deliver a premium, far superior product to our core consumer at a tremendous value. We are excited to showcase all of our key collections, including: Premium No Iron Khaki pants, E-CLO dress pants & Cool 18 Pro pants on the new Haggar.com."
About Haggar Clothing Co.
Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks, into one of the most recognized and original apparel brands in the market. Haggar coined the term "slacks" in 1938 and has continued to lead menswear innovation and technology for the last 90 years. For more on Haggar, visit haggar.com.
Janette Artea, QMobius Inc.
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SOURCE Haggar Clothing Co.