FAIRFIELD, N.J., Aug. 29, 2017 /PRNewswire/ -- With its integral investments in on-trend brands like CORE Hydration and Chef's Cut Real Jerky and previous investments in brands like SkinnyPop Popcorn, Halen Brands, Inc. has brought on former Hain Celestial Group Senior Vice President Sidney Horn to elevate the company's sales and distribution strategy within the specialty and better-for-you food space.
With more than 35 years of food and beverage experience, Sidney Horn joins as senior vice president of sales for the natural channel, overseeing Halen Brands' product portfolio which includes Chef's Cut Real Jerky and Road Crew Clusters. Horn previously served as senior vice president of the natural channel for Hain Celestial Group, integrating 30 acquisitions and increasing U.S. sales from $200 million to $1.4 billion over his 18-year span with the company.
"As we look to grow our conceptualization, investments and management in the better-for-you food space, Sidney brings deep, relevant experience to the table that will help entrepreneurs expand their brands' presence in retail," said Jason Cohen, founder and co-CEO of Halen Brands, Inc. "Sidney joins a sales team of top seasoned executives from top CPG companies and retailers including Brian Ponticello, Ben Thankachan and Heather Kent. Sidney's leadership and understanding of the natural channel and better-for-you space is valuable in helping up-and-coming food brands grow sales rapidly and profitably."
About Halen Brands, Inc.
Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include Road Crew Clusters, Chef's Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Dippin' Chips, Mrs. Thinster's, Rickland Orchards and SkinnyPop Popcorn.