Major Driver:
- The influence of social media and blogging is one of the key drivers supporting the hair care market growth in Brazil.
- Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet across the world has influenced the popularity of web blogs, primarily among the millennial population.
- Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the global market, which is positively influencing sales volume and revenue.
- Hence, social media and blogging strategies are expected to be significant factors driving the growth of the hair care market during the forecast period.
Major Challenges:
- The availability of counterfeit personal care products is hindering the hair care market growth in Brazil.
- Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Hence, their use can cause many health problems.
- Low production cost is an advantage that the manufacturers of counterfeit hair care products enjoy. This helps keep the prices of these products low and increases their sales. This is a major factor that adversely affects genuine vendors' sales and pricing strategy of personal care products.
- Thus, the low prices of counterfeit personal care products will pose a major price challenge for key market vendors during the forecast period.
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Hair Care Market In Brazil - Company Profiles
- The haircare market in Brazil is fragmented and the vendors are deploying growth strategies such as price and quality of the end-product to compete in the market.
- The hair care market in brazil report provides complete insights on key vendors including Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC.
- For Instance, Henkel AG and Co. KGaA - The company offers a wide range of hair care products under brands such as Schwarzkopf Professional and BC Bonacure.
- For in-depth insights into all vendor profiles with complete offerings - Request a sample!
Hair Care Market In Brazil - Competitive Analysis
The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Hair Care Market In Brazil - Market Segmentation
- By Product, the market is classified into shampoo, conditioner, hair color, and others
- By Distribution Channel, the market is classified into offline and online
Hair Care Market In Brazil - Revenue Generating Segment
- The haircare market share growth in Brazil by the shampoo segment will be significant during the forecast period.
- Shampoos clean and protect hair from dirt and polluting agents, remove dandruff, adding softness and shine to the hair. They also assist in protecting hair color.
- Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Therefore, growing disposable income, a rise in the middle-class population, growing urbanization, advertisements, and promotions are major factors influencing the market growth.
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Related Reports:
- The haircare market share in Africa is expected to increase to USD 994.06 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.35%.
- The hair color market share is expected to reach an estimated USD 18.09 billion by 2026 at an accelerating CAGR of 8.21%.
Hair Care Market In Brazil Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.19% |
Market growth 2022-2026 |
USD 895.73 million |
Market structure |
Fragmented |
YoY growth (%) |
9.96 |
Performing market contribution |
Brazil at 100% |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Content
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 5
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent Market
Exhibit 06: Parent market
Exhibit 07: Market characteristics
2.2 Value chain analysis
Exhibit 08: Value chain analysis: Fertilizers and agricultural chemicals
2.2.1 Inputs
2.2.2 Inbound logistics
2.2.3 Operations
2.2.4 Outbound logistics
2.2.5 Marketing and sales
2.2.6 Support activities
2.2.7 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Exhibit 11: Brazil - Market size and forecast 2021 - 2026 ($ million)
Exhibit 12: Brazil market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition - Five forces 2021
5.Market Segmentation by Product
5.1 Market segments
Exhibit 20: Product - Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 21: Comparison by Product
5.3 Shampoo - Market size and forecast 2021-2026
Exhibit 22: Shampoo - Market size and forecast 2021-2026 ($ million)
Exhibit 23: Shampoo - Year-over-year growth 2021-2026 (%)
5.4 Conditioner - Market size and forecast 2021-2026
Exhibit 24: Conditioner - Market size and forecast 2021-2026 ($ million)
Exhibit 25: Conditioner - Year-over-year growth 2021-2026 (%)
5.5 Hair color - Market size and forecast 2021-2026
Exhibit 26: Hair color - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Hair color - Year-over-year growth 2021-2026 (%)
5.6 Others - Market size and forecast 2021-2026
Exhibit 28: Others - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
5.7 Market opportunity by Product
Exhibit 30: Market opportunity by Product
6 Market Segmentation by Distribution Channel
6.1 Market segments
Exhibit 31: Distribution channel - Market share 2021-2026 (%)
6.2 Comparison by Distribution channel
Exhibit 32: Comparison by Distribution channel
6.3 Offline - Market size and forecast 2021-2026
Exhibit 33: Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Offline - Year-over-year growth 2021-2026 (%)
6.4 Online - Market size and forecast 2021-2026
Exhibit 35: Online - Market size and forecast 2021-2026 ($ million)
Exhibit 36: Online - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution channel
Exhibit 37: Market opportunity by Distribution channel
7. Customer landscape
7.1 Overview
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 38: ?Customer landscape?
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Influence through social media and blogging
8.1.2 Introduction of products with an added value proposition
8.1.3 Rise in demand for hair care products for men
8.2 Market challenges
8.2.1 Availability of counterfeit personal care products
8.2.2 Growing preference for DIY hair care products at home
8.2.3 Adverse health effects of chemicals used in hair care products
Exhibit 39: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increased application of keratin in the hair care market
8.3.2 Surge in sales through the online distribution channel
8.3.3 Rising demand for natural and organic hair care products
9. Vendor Landscape
9.1 Overview
Exhibit 40: Vendor landscape
9.2 Vendor Disruption
Exhibit 41: ?Landscape disruption?
Exhibit 42: Industry risks
9.3 Competitive Scenario
10. Vendor Analysis
10.1 Vendors covered
Exhibit 43: Vendors covered
10.2 Market positioning of vendors
Exhibit 44: ?Market positioning of vendors?
10.3 Colgate-Palmolive Co.
Exhibit 45: Colgate-Palmolive Co. - Overview
Exhibit 46: Colgate-Palmolive Co. - Business segments
Exhibit 47: Colgate-Palmolive Co. - Key offerings
Exhibit 48: Colgate-Palmolive Co. - Segment focus
10.4 Genomma Lab Internacional SAB de CV
Exhibit 49: Genomma Lab Internacional SAB de CV - Overview
Exhibit 50: Genomma Lab Internacional SAB de CV - Business segments
Exhibit 51: Genomma Lab Internacional SAB de CV – Key news
Exhibit 52: Genomma Lab Internacional SAB de CV - Key offerings
Exhibit 53: Genomma Lab Internacional SAB de CV - Segment focus
10.5 Grupo Boticario
Exhibit 54: Grupo Boticario - Overview
Exhibit 55: Grupo Boticario - Product and service
Exhibit 56: Grupo Boticario - Key offerings
10.6 Henkel AG and Co. KGaA
Exhibit 57: Henkel AG and Co. KGaA - Overview
Exhibit 58: Henkel AG and Co. KGaA - Business segments
Exhibit 59: Henkal AG and Co. KGaA – Key news
Exhibit 60: Henkel AG and Co. KGaA - Key offerings
Exhibit 61: Henkel AG and Co. KGaA - Segment focus
10.7 Johnson and Johnson Inc.
Exhibit 62: Johnson and Johnson Inc. - Overview
Exhibit 63: Johnson and Johnson Inc. - Business segments
Exhibit 64: Johnson and Johnson Inc. – Key news
Exhibit 65: Johnson and Johnson Inc. - Key offerings
Exhibit 66: Johnson and Johnson Inc. - Segment focus
10.8 LOreal SA
Exhibit 67: LOreal SA - Overview
Exhibit 68: LOreal SA - Business segments
Exhibit 69: LOreal SA - Key offerings
Exhibit 70: LOreal SA - Segment focus
10.9 Moroccanoil
Exhibit 71: Moroccanoil - Overview
Exhibit 72: Moroccanoil - Product and service
Exhibit 73: Moroccanoil - Key offerings
10.10 The Procter and Gamble Co.
Exhibit 74: The Procter and Gamble Co. - Overview
Exhibit 75: The Procter and Gamble Co. - Business segments
Exhibit 76: The Procter and Gamble Co. - Key offerings
Exhibit 77: The Procter and Gamble Co. - Segment focus
10.11 Unilever Group
Exhibit 78: Unilever Group - Overview
Exhibit 79: Unilever Group - Business segments
Exhibit 80: Unilever Group – Key news
Exhibit 81: Unilever Group - Key offerings
Exhibit 82: Unilever Group - Segment focus
10.12 Wella Operations US LLC
Exhibit 83: Wella Operations US LLC - Overview
Exhibit 84: Wella Operations US LLC - Product and service
Exhibit 85: Wella Operations US LLC – Key news
Exhibit 86: Wella Operations US LLC - Key offerings
11. Appendix
11.1 Scope of the report
11.1.1Market definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 87: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 88: Research Methodology
Exhibit 89: Validation techniques employed for market sizing
Exhibit 90: Information sources
11.4 List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
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