Hair Care Market Size in Brazil to Increase by USD 895.73 million by 2026, Driven by Influence through Social Media & Blogging - Technavio

Major Driver:

• The influence of social media and blogging is one of the key drivers supporting the hair care market growth in Brazil.
• Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet across the world has influenced the popularity of web blogs, primarily among the millennial population.
• Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the global market, which is positively influencing sales volume and revenue.
• Hence, social media and blogging strategies are expected to be significant factors driving the growth of the hair care market during the forecast period.

Major Challenges:

• The availability of counterfeit personal care products is hindering the hair care market growth in Brazil. 
• Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Hence, their use can cause many health problems.
• Low production cost is an advantage that the manufacturers of counterfeit hair care products enjoy. This helps keep the prices of these products low and increases their sales. This is a major factor that adversely affects genuine vendors' sales and pricing strategy of personal care products.
• Thus, the low prices of counterfeit personal care products will pose a major price challenge for key market vendors during the forecast period.

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Hair Care Market In Brazil - Company Profiles

• The haircare market in Brazil is fragmented and the vendors are deploying growth strategies such as price and quality of the end-product to compete in the market.
•  The hair care market in brazil report provides complete insights on key vendors including Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC.
• For Instance, Henkel AG and Co. KGaA - The company offers a wide range of hair care products under brands such as Schwarzkopf Professional and BC Bonacure.
• For in-depth insights into all vendor profiles with complete offerings - Request a sample!

Hair Care Market In Brazil  - Competitive Analysis

The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Hair Care Market In Brazil - Market Segmentation

• By Product, the market is classified into shampoo, conditioner, hair color, and others
• By Distribution Channel, the market is classified into offline and online

Hair Care Market In Brazil - Revenue Generating Segment

• The haircare market share growth in Brazil by the shampoo segment will be significant during the forecast period. 
• Shampoos clean and protect hair from dirt and polluting agents, remove dandruff, adding softness and shine to the hair. They also assist in protecting hair color.
• Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Therefore, growing disposable income, a rise in the middle-class population, growing urbanization, advertisements, and promotions are major factors influencing the market growth.

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Related Reports:

• The haircare market share in Africa is expected to increase to USD 994.06 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.35%.
• The hair color market share is expected to reach an estimated USD 18.09 billion by 2026 at an accelerating CAGR of 8.21%.

Table of Content

1. Executive Summary                         

               1.1 Market Overview 

                              Exhibit 01:  Key Finding 1

                              Exhibit 02:  Key Finding 2

                              Exhibit 03:  Key Finding 5

                              Exhibit 04:  Key Finding 6

                              Exhibit 05:  Key Finding 7

2. Market Landscape                            

               2.1 Market ecosystem             

                              2.1.1 Parent Market

                              Exhibit 06:  Parent market

                              Exhibit 07:  Market characteristics

               2.2 Value chain analysis           

                              Exhibit 08: Value chain analysis: Fertilizers and agricultural chemicals

                              2.2.1 Inputs

                              2.2.2 Inbound logistics

                              2.2.3 Operations

                              2.2.4 Outbound logistics

                              2.2.5 Marketing and sales

                              2.2.6 Support activities

                              2.2.7 Innovation

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 09:  Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 10:  Market segments

               3.3 Market size 2021 

               3.4 Market outlook: Forecast for 2021 - 2026 

                              Exhibit 11:  Brazil - Market size and forecast 2021 - 2026 ($ million)

                              Exhibit 12:  Brazil market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 13:  Five forces analysis 2021 & 2026

               4.2 Bargaining power of buyers            

                              Exhibit 14:  Bargaining power of buyers

               4.3 Bargaining power of suppliers        

                              Exhibit 15: Bargaining power of suppliers

               4.4 Threat of new entrants     

                              Exhibit 16: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 17: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 18: Threat of rivalry

               4.7 Market condition 

                              Exhibit 19:  Market condition - Five forces 2021

5.Market Segmentation by Product               

               5.1 Market segments

                              Exhibit 20:  Product - Market share 2021-2026 (%)

               5.2 Comparison by Product    

                              Exhibit 21:  Comparison by Product

               5.3 Shampoo - Market size and forecast 2021-2026     

                              Exhibit 22:  Shampoo - Market size and forecast 2021-2026 ($ million)

                              Exhibit 23:  Shampoo - Year-over-year growth 2021-2026 (%)

               5.4 Conditioner - Market size and forecast 2021-2026 

                              Exhibit 24:  Conditioner - Market size and forecast 2021-2026 ($ million)

                              Exhibit 25:  Conditioner - Year-over-year growth 2021-2026 (%)

               5.5 Hair color - Market size and forecast 2021-2026     

                              Exhibit 26:  Hair color - Market size and forecast 2021-2026 ($ million)

                              Exhibit 27:  Hair color - Year-over-year growth 2021-2026 (%)

               5.6 Others - Market size and forecast 2021-2026          

                              Exhibit 28:  Others - Market size and forecast 2021-2026 ($ million)

                              Exhibit 29:  Others - Year-over-year growth 2021-2026 (%)

               5.7 Market opportunity by Product     

                              Exhibit 30:  Market opportunity by Product

6 Market Segmentation by Distribution Channel                     

               6.1 Market segments

                              Exhibit 31:  Distribution channel - Market share 2021-2026 (%)

               6.2 Comparison by Distribution channel           

                              Exhibit 32:  Comparison by Distribution channel

               6.3 Offline - Market size and forecast 2021-2026          

                              Exhibit 33:  Offline - Market size and forecast 2021-2026 ($ million)

                              Exhibit 34:  Offline - Year-over-year growth 2021-2026 (%)

               6.4 Online - Market size and forecast 2021-2026          

                              Exhibit 35:  Online - Market size and forecast 2021-2026 ($ million)

                              Exhibit 36:  Online - Year-over-year growth 2021-2026 (%)

               6.5 Market opportunity by Distribution channel            

                              Exhibit 37:  Market opportunity by Distribution channel

7. Customer landscape                        

               7.1 Overview

                              Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                              Exhibit 38: ?Customer landscape?

8. Drivers, Challenges, and Trends                  

               8.1 Market drivers      

                              8.1.1 Influence through social media and blogging

                              8.1.2 Introduction of products with an added value proposition

                              8.1.3 Rise in demand for hair care products for men

               8.2 Market challenges              

                              8.2.1 Availability of counterfeit personal care products

                              8.2.2 Growing preference for DIY hair care products at home

                              8.2.3 Adverse health effects of chemicals used in hair care products

                              Exhibit 39:  Impact of drivers and challenges

               8.3 Market trends      

                              8.3.1 Increased application of keratin in the hair care market

                              8.3.2 Surge in sales through the online distribution channel

                              8.3.3 Rising demand for natural and organic hair care products

9. Vendor Landscape                            

               9.1 Overview

                              Exhibit 40:  Vendor landscape

               9.2 Vendor Disruption              

                              Exhibit 41: ?Landscape disruption?

                              Exhibit 42: Industry risks

               9.3 Competitive Scenario        

10. Vendor Analysis               

               10.1 Vendors covered              

                              Exhibit 43: Vendors covered

               10.2 Market positioning of vendors    

                              Exhibit 44: ?Market positioning of vendors?

               10.3 Colgate-Palmolive Co.    

                              Exhibit 45:  Colgate-Palmolive Co. - Overview

                              Exhibit 46:  Colgate-Palmolive Co. - Business segments

                              Exhibit 47:  Colgate-Palmolive Co. - Key offerings

                              Exhibit 48:  Colgate-Palmolive Co. - Segment focus

               10.4 Genomma Lab Internacional SAB de CV  

                              Exhibit 49:  Genomma Lab Internacional SAB de CV - Overview

                              Exhibit 50:  Genomma Lab Internacional SAB de CV - Business segments

                              Exhibit 51:  Genomma Lab Internacional SAB de CV – Key news

                              Exhibit 52:  Genomma Lab Internacional SAB de CV - Key offerings

                              Exhibit 53:  Genomma Lab Internacional SAB de CV - Segment focus

               10.5 Grupo Boticario 

                              Exhibit 54:  Grupo Boticario - Overview

                              Exhibit 55:  Grupo Boticario - Product and service

                              Exhibit 56:  Grupo Boticario - Key offerings

               10.6 Henkel AG and Co. KGaA

                              Exhibit 57:  Henkel AG and Co. KGaA - Overview

                              Exhibit 58:  Henkel AG and Co. KGaA - Business segments

                              Exhibit 59:  Henkal AG and Co. KGaA – Key news

                              Exhibit 60:  Henkel AG and Co. KGaA - Key offerings

                              Exhibit 61:  Henkel AG and Co. KGaA - Segment focus

               10.7 Johnson and Johnson Inc.             

                              Exhibit 62:  Johnson and Johnson Inc. - Overview

                              Exhibit 63:  Johnson and Johnson Inc. - Business segments

                              Exhibit 64:  Johnson and Johnson Inc. – Key news

                              Exhibit 65:  Johnson and Johnson Inc. - Key offerings

                              Exhibit 66:  Johnson and Johnson Inc. - Segment focus

               10.8 LOreal SA             

                              Exhibit 67:  LOreal SA - Overview

                              Exhibit 68:  LOreal SA - Business segments

                              Exhibit 69:  LOreal SA - Key offerings

                              Exhibit 70:  LOreal SA - Segment focus

               10.9 Moroccanoil       

                              Exhibit 71:  Moroccanoil - Overview

                              Exhibit 72:  Moroccanoil - Product and service

                              Exhibit 73:  Moroccanoil - Key offerings

               10.10 The Procter and Gamble Co.     

                              Exhibit 74:  The Procter and Gamble Co. - Overview

                              Exhibit 75:  The Procter and Gamble Co. - Business segments

                              Exhibit 76:  The Procter and Gamble Co. - Key offerings

                              Exhibit 77:  The Procter and Gamble Co. - Segment focus

               10.11 Unilever Group

                              Exhibit 78:  Unilever Group - Overview

                              Exhibit 79:  Unilever Group - Business segments

                              Exhibit 80:  Unilever Group – Key news

                              Exhibit 81:  Unilever Group - Key offerings

                              Exhibit 82:  Unilever Group - Segment focus

               10.12 Wella Operations US LLC            

                              Exhibit 83:  Wella Operations US LLC - Overview

                              Exhibit 84:  Wella Operations US LLC - Product and service

                              Exhibit 85:  Wella Operations US LLC – Key news

                              Exhibit 86:  Wella Operations US LLC - Key offerings

11. Appendix                           

               11.1 Scope of the report         

                              11.1.1Market definition

                              11.1.2 Objectives

                              11.1.3 Notes and caveats

               11.2 Currency conversion rates for US$            

                              Exhibit 87: Currency conversion rates for US$

               11.3 Research Methodology   

                              Exhibit 88: Research Methodology

                              Exhibit 89: Validation techniques employed for market sizing

                              Exhibit 90: Information sources

               11.4 List of abbreviations        

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