Hair Care Market size in Colombia to grow by USD 120.88 million from 2021 to 2026, Driven by influence through social media and blogging - Technavio

NEW YORK, April 12, 2023 /PRNewswire/ -- The hair care market in Colombia is estimated to grow by USD 120.88 million from 2021 to 2026. However, the growth momentum of the market will decelerate at a CAGR of 4.88%. For comprehensive details on the market size and forecast period (2022-2026) - View a Sample report

Vendor Landscape
The hair care market in Colombia is fragmented; the vendors are competing with each other and are trying to obtain higher market shares. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning, technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Company Profiles

The report includes information on the product launches, sustainability, and prospects of leading vendors, including Beiersdorf AG, Colgate-Palmolive Co., Henkel AG and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group.

Market Dynamics

Major Drivers & Challenges - The market is driven by factors such as the influence through social media and blogging, innovation and portfolio extension leading to product premiumization, and the increase in demand for male grooming products. However, the growing penetration of DIY hair care solutions is hindering market growth.

• The influence of social media and blogging is a major factor supporting the haircare market growth in Colombia. Investments in promotion through social media help brands become more efficient with their spending because of the increased penetration of smartphones and the internet worldwide, primarily among the millennial population. Consumers are more engaged in social networking and blogs to learn about personal and beauty care products. Hence, they increase product visibility in the haircare market in Colombia, which is positively influencing sales volume and revenue. Hence, social media and blogging strategies are expected to be significant factors fueling the growth of the haircare market in Colombia during the forecast period.
• Challenges such as the growing penetration of DIY hair care solutions are hindering the haircare market growth in Colombia. The demand for do-it-yourself (DIY) hair care solutions is increasing, with people sharing their experiences through blogs and social media platforms. Consumers use natural ingredients such as herbs and hydrolyzed plant proteins, which provide benefits such as natural hair growth and hair nourishment. This leads to less frequent visits to salons and spas, which can negatively impact the growth of the haircare market in Colombia. Hence, DIY solutions hamper market growth.

Key Trends-

The rising demand for natural and organic hair care products is a trend supporting the haircare market growth in Colombia. Natural and herbal color is less harmful in comparison to synthetic color, as the former is ammonia-free, which gives rise to a high requirement for plant-derived colors among consumers. The growing demand encourages manufacturers to introduce hair colorants with plant-extracted colors. For instance, L'Oréal's Garnier introduced a hair color based on the oil-delivery system under its brand name Olia, which uses oil to penetrate pigments instead of ammonia, which has a harsh effect on the hair. Hence, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients will boost the market growth during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View a Sample Report

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

 Market Segmentation

This report extensively covers the market segmentation by product (shampoo, conditioner, hair color, and others) and distribution channel (offline and online).

The market share growth in Colombia by the shampoo segment will be significant for the market growth during the forecast period. Shampoos aid in rejuvenating the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. With key players launching natural products by focusing on consumers' needs and preferences, natural shampoos have gained popularity. Hence, such factors are expected to propel the segment's growth during the forecast period.

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Key Topics Covered: 

1. Executive Summary 

  1.1 Market Overview 

  Exhibit 01:  Key Finding 1

  Exhibit 02:  Key Finding 2

  Exhibit 03:  Key Finding 5

  Exhibit 04:  Key Finding 6

  Exhibit 05:  Key Finding 7

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 06:  Parent market

  Exhibit 07:  Market characteristics

  2.2 Value chain analysis 

  Exhibit 08:  Value chain analysis: Personal products

  2.2.1 Inputs

  2.2.2 Inbound logistics

  2.2.3 Operations

  2.2.4 Outbound logistics

  2.2.5 Marketing and sales

  2.2.6 Support activities

  2.2.7 Innovations

3. Market Sizing 

  3.1 Market definition

  Exhibit 09:  Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 10:  Market segments

  3.3 Market size 2021 

  3.4 Market outlook: Forecast for 2021 - 2026 

  3.4.1 Estimating growth rates for emerging and high-growth markets

  3.4.2 Estimating growth rates for mature markets

  Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

  Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 13:  Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 14:  Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 15: Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 16:  Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 17: Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 18: Threat of rivalry

  4.7 Market condition 

  Exhibit 19:  Market condition - Five forces 2021

5. Market Segmentation by Product 

  5.1 Market segments

  The segments covered in this chapter are:

• Shampoo
• Conditioner
• Hair color
• Others

  Exhibit 20:  Product- Market share 2021-2026 (%)

  5.2 Comparison by Product 

  Exhibit 21:  Comparison by Product

  5.3 Shampoo - Market size and forecast 2021-2026 

  Exhibit 22:  Shampoo - Market size and forecast 2021-2026 ($ million)

  Exhibit 23:  Shampoo - Year-over-year growth 2021-2026 (%)

  5.4 Conditioner - Market size and forecast 2021-2026 

  Exhibit 24:  Conditioner - Market size and forecast 2021-2026 ($ million)

  Exhibit 25:  Conditioner - Year-over-year growth 2021-2026 (%)

  5.5 Hair color - Market size and forecast 2021-2026 

  Exhibit 26:  Hair color - Market size and forecast 2021-2026 ($ million)

  Exhibit 27:  Hair color - Year-over-year growth 2021-2026 (%)

  5.6 Others - Market size and forecast 2021-2026 

  Exhibit 28:  Others - Market size and forecast 2021-2026 ($ million)

  Exhibit 29:  Others - Year-over-year growth 2021-2026 (%)

  5.7 Market opportunity by Product 

  Exhibit 30:  Market opportunity by Product

6. Market Segmentation by Distribution channel   

  6.1 Market segments

  The segments covered in this chapter are:

• Offline
• Online

  Exhibit 31:  Distribution channel - Market share 2021-2026 (%)

  6.2 Comparison by Distribution channel 

  Exhibit 32:  Comparison by Distribution channel

  6.3 Offline - Market size and forecast 2021-2026 

  Exhibit 33:  Offline - Market size and forecast 2021-2026 ($ million)

  Exhibit 34:  Offline - Year-over-year growth 2021-2026 (%)

  6.4 Online - Market size and forecast 2021-2026 

  Exhibit 35:  Online - Market size and forecast 2021-2026 ($ million)

  Exhibit 36:  Online - Year-over-year growth 2021-2026 (%)

  6.5 Market opportunity by Distribution channel 

  Exhibit 37:  Market opportunity by Distribution channel

7. Customer landscape 

  Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

  7.1 Overview

  Exhibit 38:  Customer landscape

8. Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1 Influence through social media and blogging

  8.1.2 Innovation and portfolio extension leading to product premiumization

  8.1.3 Increase in demand for male grooming products

  8.2 Market challenges 

  8.2.1 Growing penetration of DIY hair care solutions

  8.2.2 Adverse health effects of chemical or synthetic components used in hair care products

  8.2.3 Competition from local and unorganized players

  Exhibit 39:  Impact of drivers and challenges

  8.3 Market trends 

  8.3.1 Increasing demand for natural and organic hair care products

  8.3.2 Introduction of products with added value proposition

  8.3.3 Growing adoption of home salon services

9. Vendor Landscape 

  9.1 Overview

  Exhibit 40:  Vendor landscape

  9.2 Landscape disruption 

  Exhibit 41:  Landscape disruption

  Exhibit 42:  Industry risks

10. Vendor Analysis 

  10.1 Vendors covered 

  Exhibit 43:  Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 44: Market positioning of vendors

  10.3 Beiersdorf AG 

  Exhibit 45:  Beiersdorf AG - Overview

  Exhibit 46:  Beiersdorf AG - Business segments

  Exhibit 47:  Beiersdorf AG - Key offerings

  Exhibit 48:  Beiersdorf AG - Segment focus

  10.4 Colgate-Palmolive Co. 

  Exhibit 49:  Colgate-Palmolive Co. - Overview

  Exhibit 50:  Colgate-Palmolive Co. - Business segments

  Exhibit 51:  Colgate-Palmolive Co. - Key offerings

  Exhibit 52:  Colgate-Palmolive Co. - Segment focus

   10.4 Henkel AG and Co. KGaA

  Exhibit 53:  Henkel AG and Co. KGaA - Overview

  Exhibit 54:  Henkel AG and Co. KGaA - Business segments

  Exhibit 55:  Henkel AG and Co. KGaA - Key offerings

  Exhibit 56:  Henkel AG and Co. KGaA - Segment focus

  10.6 Laboratorio Maria Salome S.A.S.

  Exhibit 57:  Laboratorio Maria Salome S.A.S. - Overview

  Exhibit 58:  Laboratorio Maria Salome S.A.S. - Product and service

  Exhibit 59:  Laboratorio Maria Salome S.A.S. - Key offerings

  10.7 LOccitane International SA 

  Exhibit 60:  LOccitane International SA - Overview

  Exhibit 61:  LOccitane International SA - Business segments

  Exhibit 62:  LOccitane International SA - Key offerings

  Exhibit 63:  LOccitane International SA - Segment focus

  10.8 LOreal SA 

  Exhibit 64:  LOreal SA - Overview

  Exhibit 65:  LOreal SA - Business segments

  Exhibit 66:  LOreal SA - Key offerings

  Exhibit 67:  LOreal SA - Segment focus

  10.9 Miracles Group 

  Exhibit 68:  Miracles Group - Overview

  Exhibit 69:  Miracles Group - Product and service

  Exhibit 70:  Miracles Group - Key offerings

  10.10 The Avon Co. 

  Exhibit 71:  The Avon Co. - Overview

  Exhibit 72:  The Avon Co. - Product and service

  Exhibit 73:  The Avon Co. - Key offerings

  10.11 The Procter and Gamble Co. 

  Exhibit 74:  The Procter and Gamble Co. - Overview

  Exhibit 75:  The Procter and Gamble Co. - Business segments

  Exhibit 76:  The Procter and Gamble Co. - Key offerings

  Exhibit 77:  The Procter and Gamble Co. - Segment focus

  10.12 Unilever Group

  Exhibit 78:  Unilever Group - Overview

  Exhibit 79:  Unilever Group - Business segments

  Exhibit 80:  Unilever Group - Key offerings

  Exhibit 81:  Unilever Group - Segment focus

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market definition

  11.1.2 Objectives

  11.1.3 Notes and caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 82:  Currency conversion rates for US$

  11.3 Research Methodology 

  Exhibit 83:  Research Methodology

  Exhibit 84:  Validation techniques employed for market sizing

  Exhibit 85:  Information sources

  11.4 List of abbreviations 

  Exhibit 86:  List of abbreviations

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