hairfree® says it's time to stop damaging your hair with flat/curling irons.

Feb 07, 2013, 12:00 ET from GroomeeZ, Inc.

TUCKAHOE, N.Y., Feb. 7, 2013 /PRNewswire/ -- GroomeeZ, Inc. presents the solution to preventing hair damage of this type is our unique self-cleaning styling hairbrushes called hairfree® that do more than just take the fuss and muss out of cleaning your hairbrush

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Newly improved, hairfree® brushes were originally designed to be self-cleaning brushes. During the testing and design phase of the brushes, we learned that if you heat hairfree® brushes with a blow dryer they take on the properties of flat/curling irons. The reason for this is that the cleaning plates on the brushes are coated with ceramic material, the same type of ceramic material used in flat irons and curling irons. 

Flat irons and curling irons have ceramic material coating metal filaments, which allows for the transfer of heat from the inside out. Flat irons and curling irons are typically powered with electricity. They use high heat, often upwards to over 450 degrees. According to medical experts, such high heat is damaging to your hair.  

By contrast, when using a blow dryer and a hairfree® brush, the heat is transferred from the outside in. A blow dryer might reach a top heat of 200 degrees, which is far less damaging to your hair. No one ever realized that heating the ceramic material from the outside with less heat could produce the same results until hairfree®.

The high heat that is produced using flat/curling irons strips the nutrients out of your hair. Stripping your hair of its natural nutrients can cause frizzy hair, split ends, and hair breakage. After your hair has been damaged from high heat the hair industry then tries to sell you products to "fix" the problem. However, the only way to replace those nutrients and repair damaged hair is through subsequent hair growth.

In addition to allowing the user to create a sleek, sexy hairstyle without the use of a flat iron or curling iron hairfree® brushes are versatile. You can use them as regular brushes, vent brushes, or as a styling tool. A simple adjustment on the knob/slide converts the brush into a vent brush. Using a vent brush with a blow dryer creates more airflow, which speeds up the drying process. No other brushes on the market today are as versatile as hairfree®.

hairfree® brushes have been included in gift bag events for the Sundance Film Festival, the Oscars, The Bachelors Wedding, the Kentucky Derby, the Soul Train Awards, the Miss Nevada pageant, and most recently the Miss California pageant. At these shows, people were pleasantly surprised by how easy the brushes are to clean. We believe hairfree® brushes are at the cutting edge when it comes to setting new standard for hair brushes and is the healthier choice for styling your hair! 


SOURCE GroomeeZ, Inc.