Half Dental and Midway Dental Center Sign Agreement to Establish Brand Licensing Extension

LAS VEGAS, July 31, 2012 /PRNewswire/ -- Half Dental, Inc., acting through its Brand Licensing Division, and Midway Dental Center, today announced the signing of a framework agreement to establish a brand licensing venture focused on serving Kent, Washington's rapidly expanding community needs by providing significantly improved access to quality and affordable dentistry.

The companies announced the partnership prior to the signing ceremony to take place at Half Dental's corporate headquarters in Las Vegas, NV., with Mr. Brandon D'Haenens, Half Dental chairman and CEO, Mr. Chayse Myers, Vice President, Brand Licensing Division, and Dr. Van Vuong, Founder and CEO of Aesthetic Dental Center, which operates the Midway Dental Center.

Additional Half Dental licensees are expected to preside over the signing ceremony.

"This novel and innovative partnership will combine the extensive resources and expertise of a national dental organization and a leading healthcare brand in support of Half Dental and Aesthetic Dental Center's goal of building a strategic partnership with development, awareness, and growth capabilities", said Chayse Myers, Vice President of Half Dental's Brand Licensing Division. "The initial focus of the partnership will include branding and awareness of Half Dental's presence in the Midway community."

Specifically, in the area of preventative dentistry, the partnership will offer a combined portfolio of reduced "Fee for Service" dentistry including adult and children exam, x-rays, and cleanings, cavity prevention, and oral cancer screening. In the restorative dentistry area, the partnership will work to maximize access to affordable crown and bridge, root canals, dentures, and dental implants.

"Half Dental is proud to partner with Dr. Vuong and Midway Dental Center, one of Kent, Washington's leading practices that shares Half Dental's commitment to enhancing quality and affordable health care in the northern pacific," said Mr. D'Haenens. "This partnership is another step forward in Half Dental's strategy to fully align with like-minded professional to increase access to quality services."

"Today marks another key milestone in Midway Dental Center's ongoing quest to better the lives of our patients through innovative programs," said Dr. Vuong. "This strategic partnership seeks to address the enormous challenges of the access to healthcare and address the needs of patients and their loved ones."

HALF DENTAL is a registered trademark of Dental Consortium, Inc., a subsidiary of Half Dental, Inc. All other brands are trademarks of their respective owners and are not trademarks of Half Dental, Inc., Las Vegas, NV., USA

About Half Dental, Inc.

Founded in 2004, Half Dental is a leader in innovative dental practice management to a growing network of affiliated dental centers. Half Dental offers several distinct options for dental providers to choose from. If you are interested in re-branding your existing practice or working with our organization to expand your presence in the local marketplace, we have the support systems to help achieve these goals. For more information, visit http://www.halfdental.com/apply-for-a-license.

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SOURCE Half Dental, Inc.