HalfOffDeals.com and NASCAR Partner in National Campaign to Steer Business to Local Media Outlets
Zip-Code Driven, Media Powered
HARTVILLE, Ohio, Feb. 22, 2011 /PRNewswire/ -- Half Off Deals.com, a website offering daily and weekly deals 50% - 90% off the best local goods, services and events, is partnering with the NASCAR Nationwide series to offer a new and exciting vehicle to attract a broader audience to each of their participating radio station, TV station and newspaper online deals.
The HalfOffDeals.com website address, along with its signature logo, will completely wrap Mike Wallace's 01 race car. The new sponsorship will make its national debut when Nationwide Series holds its next race Feb. 26 in Phoenix.
HalfOffDeals.com, in conjunction with more than 1,500 media partners in more than 250 markets coast to coast, offers shoppers the opportunity to purchase half-price – or better – deals for a variety of goods, services and events in media markets across the country. This new sponsorship comes at no cost to media partners and provides the opportunity for marketing tie-ins to each weekly race, including exclusive pit passes, driver interviews, lunches and dinner opportunities with the driver and team.
The car will feature a new text promotion offering race fans the chance to text RACE to 90210 to access local contests and deals in their area. With the zip-code-driven platform, fans also can enter their zip code to find half-price deals near their location. They also can download a unique HalfOffDeals.com iPhone app to access nearby deals while on the road or visiting other races.
About HalfOffDeals.com
Launched in 2007, HalfOffDeals.com is owned and operated by NeoFill®, LLC, the home of the Half-Priced Deals Program™. Based in Hartville, Ohio, HalfOffDeals.com is one of the country's largest fulfillment centers for half-off dining and entertainment deals sold online in conjunction with more than 1,500 media partners in more than 250 markets coast to coast.
Come along for the Ride! To collaborate on these exciting marketing initiatives, contact your HalfOffDeals.com representative or call 866-311-9806 or email [email protected].
SOURCE HalfOffDeals.com
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