Hallmark Releases Four New Greeting Card Innovations This Holiday Season

Motion, light, sound, activation and humor bring cards to life

Dec 12, 2011, 11:30 ET from Hallmark Cards, Inc.

KANSAS CITY, Mo., Dec. 12, 2011 /PRNewswire/ -- Hallmark announces four fun, interactive Christmas greeting card innovations available nationwide. The Christmas 2011 card line features many new capabilities.

"This Christmas, we are using technology to capture the sights and sounds of the season in an unforgettable way," said Dian Cawood, Hallmark Editorial Director.  "Four new techno-card groups make Christmas come alive with cards that jiggle, spin, light up, and play popular Christmas tunes.  These cards are fun for people of all ages and can be experienced and shared over and over again."

The four new Christmas card innovations include:

Vertical Spin with Sound Cards feature a festive holiday character that spins to the music when opened.  Spinning characters include a reindeer, a snowflake and even Santa. Three card designs are available for $6.99 each.

Fiber Optics with Sound Cards have a new light feature that is activated with the push of a button and lights dancing to the timing of your favorite holiday tunes.  Classic holiday songs such as Feliz Navidad, Jingle Bells, and Rockin' Around the Christmas Tree are all available. Five card designs are available for $7.99 each.

Alternative Activation and Sound with Motion, these cards move and play music when activated. Activations include moving a record player needle onto the record to make the card jump to life or pulling a string to make the bell ring and move. Four card designs are available for $6.99 each.

Push Button Motion with Sound activates the motion of a humorous character at the push of a button. Hear three witty holiday insights from a Christmas tree or even the dreaded fruit cake! Four card designs are available for $6.99 each.

All things Christmas are available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store. 

Visit http://corporate.hallmark.com/newsroom for more information. You can also follow Hallmark on Facebook at www.facebook.com/Hallmark and on Twitter at www.twitter.com/hallmarkpr.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.


SOURCE Hallmark Cards, Inc.