Halston's Legacy Begins A New Chapter With The Launch Of H By Halston On QVC

Iconic fashion brand scheduled to debut on QVC September 10

Aug 27, 2015, 10:00 ET from QVC, Inc.

WEST CHESTER, Pa., Aug. 27, 2015 /PRNewswire/ -- For fashion aficionados who have been in search of a stylish and sophisticated wardrobe update, the wait will soon be over. On Thursday, September 10 at 10 PM (EST) the H by Halston collection is scheduled to debut exclusively on QVC. The line, consisting of contemporary designs inspired by the iconic American brand, will be presented by respected fashion historian and style authority Cameron Silver, who has been named Fashion Director of H by Halston.  

Viewers who tune in to the hour-long broadcast will discover a variety of modern and versatile apparel and accessories. Ranging in price from approximately $32 to $399, highlights of the line include luxurious knits, pants, dresses and jumpsuits. Bucket bags, totes and more in buttery leather and rich hues add sophistication to any outfit. The footwear category completes the collection with sophisticated pumps, casual and comfortable flats and classic boots.

"Every fashion brand has a story and we're excited to bring the H by Halston story to QVC," says Rachel Ungaro, Vice President, Fashion and Beauty Merchandising, QVC. "The collection will continue the iconic style and legendary aesthetic in a modern way that is relevant to all women."

During the broadcast, Silver will be on hand to provide commentary and styling tips. As a leading fashion expert, he will be pairing his expertise with the collection to give viewers style inspiration they can use in their everyday lives.

"I am honored to have the opportunity to represent a brand that has such a rich history," says Silver. "To be able to share my fashion knowledge and enthusiasm for these pieces through QVC is truly a dream come true. I can't wait to share the collection so others can fall in love with it like I have."

Beginning September 10, the full collection is scheduled to be available through QVC.com, the QVC apps or by calling 800.345.1515, while supplies last.

About QVC 
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 340 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Xcel Brands, Inc. is a brand development and media company engaged in the design, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D'Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. With a team of over 70 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its licensed product categories and distribution channels. Xcel differentiates by design. www.xcelbrands.com

SOURCE QVC, Inc.



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