Hamilton Watch Equips Next Generation of Action Hero in 20th Century Fox's 'A Good Day to Die Hard' With Signature Timepieces
BIEL, Switzerland, January 23, 2013 /PRNewswire/ --
Hamilton Proudly Presents 2 New Iconic Timepieces Made With American Spirit & Swiss Precision
Hamilton Watch once again shares the action-packed spotlight with blockbuster action star Bruce Willis in 20th Century Fox's A Good Day to Die Hard. In the film, the iconic brand introduces the modern Khaki X-Patrol and classic Jazzmaster Viewmatic wristwatches, two premium timepieces designed with Swiss precision and American spirit at heart for a sophisticated take on a typical Hamilton design.
To view the Multimedia News Release, please click: http://www.multivu.com/mnr/58675-hamilton-watch-a-good-day-to-die-hard
Bruce Willis' character, John McClane, wore a Hamilton timepiece in the previous Die Hard film, Live Free or Die Hard, and in its latest incarnation McClane and his estranged son, Jack (Jai Courtney), both wear Hamilton. Sharing the big screen, Jack brings bold bravado to his father's familiar tough attitude and symbolizes the connection between Hamilton's signature styling and modern mechanics.
The Khaki X-Patrol features an advanced conversion table that provides units in both metric and imperial systems, making it a perfect timepiece for the father-and-son team's international adventures. The Jazzmaster Viewmatic combines Hamilton Watch's classic design with modern functionality and equips the famous American hero with the sophistication to save the day.
In A Good Day to Die Hard, Bruce Willis returns in his most iconic action role as John McClane - the "real" hero with the skills and attitude to always be the last man standing. After traveling to Moscow to help his estranged son, Jack, the take-no-prisoners cop finds himself in the wrong place at the wrong time. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover that their opposing methods make them unstoppable heroes.
Jack's Khaki X-Patrol matches modern mechanics with the unparalleled precision of his father's Jazzmaster Viewmatic watch to bring Die Hard fans the best of both worlds. The pair saves the day while wearing Hamilton timepieces that together represent form, function and the unbeatable bond between a father and son.
About Hamilton: For more than six decades Hamilton has attracted consumers and creative minds with eye-catching shapes, unique designs, and use of modern materials to create a collection and an iconic brand. Having appeared in countless Hollywood blockbusters, Hamilton has created a tradition of integrating its signature styles with epic storylines from Stanley Kubrick's futuristic 2001: A Space Odyssey to sci-fi stand-outs I Am Legend and the fan-favorite Men In Black trilogy.
About 20th Century Fox: In partnership with Twentieth Century Fox, Hamilton will be executing a global marketing campaign for the theatrical release of A GOOD DAY TO DIE HARD. The campaign's creative - which includes print ads, point of sale, digital media, and in-cinema media - features Hamilton's reliability and strength in tough situations, as action icon John McClane finds himself in Moscow in a race against the clock to stop an unexpected threat.
FACT BOX
Hamilton Khaki X-Patrol worn by Jack McClane (Jai Courtney)
Case Size 42 mm
Material Stainless steel
Dial Color Black / Silver-colored
Attachment Black stitched leather / Black rubber / Stainless steel
Movement H-21 chronograph
Crystal Sapphire with antireflective coating
Water resistance 10 bar (100m)
Price 1695 USD, 1295 EUR, 1645 CHF
Hamilton Jazzmaster Viewmatic worn by John McClane (Bruce Willis)
Case Size 44 mm
Material Stainless steel
Dial Color Black / Silver-colored
Attachment Brown stitched leather / Stainless steel
Movement 2824-2 automatic
Crystal Sapphire
Water resistance 10 bar (100m)
Price 795 USD, 595 EUR, 555 CHF
For further information:
Fabienne Bozec
Hamilton International
[email protected]
+41-32-343-39-48
Video: http://www.multivu.com/mnr/58675-hamilton-watch-a-good-day-to-die-hard
SOURCE Hamilton International Ltd
Share this article