Hammacher Schlemmer Introduces The Mind Controlled Movie Director.

Sep 18, 2012, 11:02 ET from Hammacher Schlemmer

NEW YORK, Sept. 18, 2012 /PRNewswire/ -- Continuing its 164-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces The Mind Controlled Movie Director, a device that allows viewers to affect the outcome of a movie with their brainwaves.

The headset uses electroencephalogram technology to detect the electric signals generated by the brain, and by concentrating, relaxing, or even blinking at crucial moments, viewers choose who lives and dies, whether the hero wins or loses, or how close an arrow comes to a bullseye.

"The Mind Controlled Movie Director redefines interactive entertainment, allowing viewers to direct movies with verbal or non verbal emotive expressions," explained Hammacher Schlemmer's General Manager Fred Berns.

As viewers master their mind control, they can change plotlines and select new endings in each of the four included movies from the horror, sports, and crime genres.

The Mind Controlled Movie Director comes with Mac and PC apps for two arcade games, a "meditation journal", and a brainwave visualizer that interacts with each mood.

The Mind Controlled Movie Director is available from Hammacher Schlemmer for $129.95. For more information about this product, please visit http://www.hammacher.com/82843 or contact Trish Hammond at (847) 581-8987 or via e-mail at pr@hammacher.com .

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, backing all products with The Hammacher Schlemmer Lifetime Guarantee. Hammacher Schlemmer's innovative offerings are available through its catalog, website, and its famed landmark store on East 57th Street in New York City.

SOURCE Hammacher Schlemmer