Hammacher Schlemmer Introduces The Verticular Watch.

Dec 11, 2012, 11:04 ET from Hammacher Schlemmer

NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Continuing its 164-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces The Verticular Watch, a timepiece that indicates the time by illuminating LEDs across four vertical columns.

The device has the look of an ordinary bracelet until the touch of a button causes its display to illuminate with an animated sequence of scrolling numbers across four columns, eventually settling on the digits for the current hour and minute.

"The Verticular Watch's four columns represent the place values for the tens and ones of the hour and minute, providing an unconventional yet easily decipherable way to keep time," explained Hammacher Schlemmer's General Manager Fred Berns.

The time is expressed in the columns with numbers that ascend from 0 to 9, illuminate in a bright blue hue, and remain visible for 10 seconds before the watch reverts to its enigmatic appearance. Subsequent touches of the button on the case display the week, date, and year using the same pattern.

The Verticular Watch has a stainless steel body and wristband that are electroplated to produce a glossy black finish.

The Verticular Watch is available from Hammacher Schlemmer for $139.95. For more information about this product, please visit http://www.hammacher.com/83268 or contact Trish Hammond at (847) 581-8987 or via e-mail at pr@hammacher.com .

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th St. in New York City.

SOURCE Hammacher Schlemmer