MAINZ, Germany, August 1, 2016 /PRNewswire/ --
A relaxing world record was set today in Mainz, Germany along the Rhine River. It only took minutes for 269 hammock fans, some in fancy dress, to take their positions on a giant "hammocking" course. These hammockers proved that Germans may work hard, but they know how to relax as well.
Maximilian Grisar, one initiator of the world record attempt and managing director of the international cult hammock brand LA SIESTA, was ecstatic. "We are very happy about the enormous interest! Even if hammocking is not as big a trend as it is in the USA, Germany is where we wanted to prove that the hammock record can be broken!"
LA SIESTA is celebrating the world record win and also their 25th anniversary. Founded in Germany it is a second-generation family owned and operated business. With the widest variety of hammocks in the world, the brand continually set new standards within hammock culture. Specializing in classic South-American hammocks, they have developed numerous styles for travel and outdoor living. In the U.S.A, sales of camping hammocks increased 114% from 2013 to 2015 (according to market research organization The NPD Group). With subsidiary headquarters in Miami, LA SIESTA has successfully positioned itself as an industry leader in the booming American market.
"Our goal," says Grisar, "is to draw people's attention to the hammock as the perfect free-time gadget. The Americans are leading the way. With hammocking they are sending a clear signal to slow down their busy, fast paced daily lives. That 250 people agreed to attempt a world record by "hanging" together is a good indication for us that hammocking has come a long way in Germany as well!"
SOURCE LA SIESTA GmbH