Handle Your Own PR Offers 40% Off Media Lists Through End of January, Making PR in the New Year Easy and Affordable for Entrepreneurs and Small Business Owners

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Jan 05, 2011, 08:10 ET

DENVER, Jan. 5, 2011 /PRNewswire/ -- To help entrepreneurs and small business owners get a handle on their PR in the New Year, Handle Your Own PR, a do-it-yourself PR website that offers media lists for sale, is offering 40% off any media list purchase through the end of January with the code NEWYEAR2011.

Handle Your Own PR, launched in the U.S. by Jenny Finke in July 2010, has become an exciting destination for entrepreneurs, small business owners and independent PR people to quickly find the media lists they need to manage their own PR campaigns. A media list is a list of reporters, editors, producers or bloggers that cover a specific industry; it includes their contact details such as their emails, addresses and phone numbers. Popular media lists offered by Handle Your Own PR includes women's magazines fashion editors, health editors and accessories editors, as well as editors at parenting magazines, pet magazines and bridal magazine media lists too.

"No PR plan is complete this year without a comprehensive and targeted media list. Handle Your Own PR brings the media to entrepreneurs without them having to subscribe to any expensive services or work with a publicist to build them one," says Finke, who also is the founder of Red Jeweled Media, a Denver PR firm that specializes in targeting moms and women.

The 40% off offer expires at midnight on January 31, 2011 and there is no purchase minimum. Handle Your Own PR also offers a free bonus eBook about how to make the most of your media lists. The eBook is available to anyone who registers for the website at HandleYourOwnPR.com.

About Handle Your Own PR

Handle Your Own PR is a DIY PR service that helps entrepreneurs and small, medium and home-based businesses find success in PR. Its mission is to educate small business owners on how to do PR and do it well, as well as to provide tips and inspiration for anyone in the PR industry. Handle Your Own PR offers free PR tips, low-cost media lists, and press release writing services. For more information, visit HandleYourOwnPR.com.