WINSTON-SALEM, N.C., Dec. 1, 2015 /PRNewswire/ -- Today, Hanes® announces the return of its annual sock drive by committing to donate 200,000 pairs of socks – building on its total donation of more than 1.5 million pairs since 2009. Socks are the most needed, but least donated, article of clothing at homeless shelters. The socks will be distributed to Salvation Army community centers across the country providing much-needed access to clean socks.
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In addition to the donation, the brand is inspiring Americans to remember the big impact even the smallest of gifts can have during the holiday season and beyond – starting with a simple pair of socks.
"The comfort of a new pair of socks can mean the world to someone in need," said Sidney Falken, chief branding officer, Hanes. "Through our donation, we want to get more socks in the hands of those who need them, but also inspire Americans to take action. With the upcoming holiday season, we want to remind people of the power that a small gift – even one pair of socks – can hold."
With more than 177,000 homeless people living in unsheltered conditions across the United States1, on the street or in abandoned buildings, this donation will help The Salvation Army community centers provide new socks for those who need them most.
"The impact that a donation of this size has on our centers is immeasurable," says Lt. Col. Ron Busroe, The Salvation Army's national community relations and development secretary. "The donation is about more than just the physical socks – for some of the people we serve, receiving something as simple as a clean pair of socks can have a positive effect on their overall well-being."
The sock donation will meet a critical need for The Salvation Army as they provide socks at their many programs around the country that serve those in need.
Visit Hanes.com/HanesForGood for more information on the importance of socks and to find out how you can join Hanes in donating to The Salvation Army this holiday season.
Hanes, America's No. 1 apparel brand2, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI).
HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe and Asia under some of the world's strongest apparel brands, including Hanes, Champion, Playtex, DIM, Bali, Maidenform, Flexees, JMS/Just My Size, Wonderbra, Nur Die/Nur Der, Lovable and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company's low-cost global supply chain. A member of the S&P 500 stock index, Hanes has approximately 59,500 employees in more than 35 countries and is ranked No. 490 on the Fortune 500 list of America's largest companies by sales. Hanes takes pride in its strong reputation for ethical business practices. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean. For six consecutive years, Hanes has won the U.S. Environmental Protection Agency Energy Star sustained excellence/partner of the year award – the only apparel company to earn these honors. The company ranks No. 246 on Newsweek magazine's green list of 500 largest U.S. companies. More information about the company and its corporate social responsibility initiatives, including environmental, social compliance and community improvement achievements, may be found at www.Hanes.com/corporate.
About The Salvation Army
The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Approximately 30 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). For more information, go to salvationarmyusa.org or follow on Twitter @SalvationArmyUS.
1 National Alliance to End Homelessness. (2014). 2015 annual report of The State of Homelessness in America Report. Retrieved from http://www.endhomelessness.org/page/-/files/State_of_Homelessness_2015_FINAL_online.pdf
2 The NPD Group / Consumer Tracking Service, R12 Dec. 12, Units