NEW YORK, May 9, 2019 /PRNewswire/ -- HANIA New York announced today its timely support to the Global Fashion Agenda's 2020 Commitment as the company continues to embrace sustainability and circularity as core brand tenants. Delivering on its promise to work towards the highest level of sustainable luxury, HANIA New York is dedicated to offering one-of-a-kind knitwear that is ethically produced and created to last a lifetime.
HANIA New York believes in participating in the global discussion on the importance of sustainability in the fashion industry and that it is the company's responsibility to ensure that they are part of the solution and not contributing to a growing global problem. Currently, two thirds of the world's clothing is discarded, ending up in landfills or being incinerated, causing increasing CO2 emissions, overcrowded landfills and depletion of natural resources at an alarming rate.
To this end HANIA New York has formally adopted a Circular Design model, focusing on minimizing waste, product life extension and recycling. As much as possible, HANIA New York knitwear is designed to be easily repaired, or disassembled to be remade. Repairs are guaranteed during the life of the garment and in a new initiative for 2019, the company is launching its "HANIA Repurposed Program" which will take unwanted HANIA pieces disassemble the garments and re knit them into hats to be donated to local children's and cancer charities.
"I am proud to commit to principles I have been living by my whole life," said Anya Cole, Founder and Designer, HANIA New York. "Growing up, under Communism if I needed something I made it. Nothing went to waste, so I was practicing sustainability out of necessity."
This mindset of not wasting anything has carried over to the company she founded in 2012. All scraps and ends that are left from each hand knit piece are kept in the studio and used for repairs, making hangtags and sometimes even tied together and used to create one off pieces.
HANIA New York became a signatory of the commitment in early 2018 and have recently reported on, and updated their initial goals.
- All new collections must first incorporate existing stocks by making use of at least 80% of them.
- 90% of HANIA New York's collection will be designed for reparability.
- At least 60% of the collection will be made from mono fibers.
- 85% of the collection will be designed for disassembly. Exceeding our previously published goal of 70%.
- Full details on care, reparability, and reuse will be available to consumers via HANIA New York's website and garment tags to clearly indicate how to prolong and extend a products "life."
- An online garment collection program will commence, through which all of HANIA New York products may be returned to be remade, or repurposed.
- All HANIA New York designers will be trained on sustainable and circular design principles.
By becoming a signatory to the GFA 2020 Commitment HANIA New York takes a vital step towards creating a more sustainable luxury product, and embracing a zero waste production model.
"HANIA New York believes the sustainability of the future of fashion might just require looking back to how clothing was made, taking care and time," adds Julie Conroy, Executive Director of Branding and Sustainability, HANIA New York. "Our commitment to being in Copenhagen at this important event showcases our promise to circular design."
HANIA New York has vowed to commit to circular design while offering the highest level of craftsmanship. In addition, continued education to the consumer on proper care, repair and end use options will help to keep their clothing out of the landfill and protect our environment for future generations.
For additional information please go to: hanianewyork.com
ABOUT HANIA New York
HANIA New York is a luxury knitwear collection founded by Anya Cole in 2012 and crafted by the hands of local artisans in New York, infusing contemporary style into a centuries-old tradition. Dedicated to unparalleled quality, craftsmanship, and sustainability, HANIA New York collections are one-of-a-kind knitwear, created using cashmere from the finest mills in the world. HANIA New York's commitment to producing locally has gained the brand a "Made in New York" mark of distinction. At the core of the brand's mission is a focus on empowering artisans, particularly women, across the five boroughs to ply a trade that they love and to celebrate the continuation of traditional crafts in the heart of the pulsating city. HANIA New York is committed to producing pieces that last a lifetime, creating heirloom hand-knit garments intended to avoid the landfill – starting with impeccable mastery of technique and continuing with the brand's commitment to render repairs during the lifetime of a garment. Additionally, and unique for luxury cashmere – all HANIA hand knit pieces can be machine washed and dried. www.hanianewyork.com
About Global Fashion Agenda
Global Fashion Agenda (GFA) is the foremost leadership forum for industry collaboration on sustainability in fashion. On a mission to make sustainability fashionable, the organization guides and supports industry leaders in changing the way we produce, market and consume fashion, for a world beyond next season. In partnership with its Strategic Partners, currently counting the industry leaders ASOS, BESTSELLER, H&M group, Kering, Li & Fung, Nike, PVH Corp., Sustainable Apparel Coalition and Target, Global Fashion Agenda spearheads the fashion industry's journey towards a more sustainable future. A non-profit organization, Global Fashion Agenda has organized and hosted Copenhagen Fashion Summit, the world's leading business event on sustainability in fashion, since 2009. Global Fashion Agenda also publishes the annual Pulse of the Fashion Industry report, in collaboration with The Boston Consulting Group, and the annual CEO Agenda.
SOURCE HANIA New York