Hanna Lee Communications, Inc. Named PR Agency of Record for Leblon Cachaca

Agency to Promote Brazil's Artisanal Noble Spirit Nationwide

Mar 24, 2010, 14:27 ET from Hanna Lee Communications, Inc.

NEW YORK, March 24 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning boutique PR agency specialized in spirits, food, wine, travel and lifestyle, today announced that it has been named the PR agency of record for Leblon Cachaca, Brazil's handcrafted spirit and the basis of the famed Caipirinha cocktail.  The agency will undertake a one-year public relations and event-driven campaign to promote Leblon Cachaca nationally in both the consumer and trade press.  

(Logo: http://www.newscom.com/cgi-bin/prnh/20090626/FL38761LOGO )

"Leblon is the leading artisanal Cachaca brand in the U.S. and greatly contributed to creating the category here.  We are proud to promote this noble spirit," said Hanna Lee, President and Founder of Hanna Lee Communications, Inc.  "Cachaca's signature cocktail, the Caipirinha, is a 'happy hour in a glass' and we are excited to spread Leblon's happy spirit to cocktail enthusiasts and bar patrons everywhere."

"The Leblon brand is all about passion, dedication and enthusiasm, all qualities shared by Hanna Lee Communications," said Steve Luttmann, President and Founder, Leblon.  "The agency's proven track record in promoting spirits, their strategic insights and their experience in planning, executing and promoting events, made them a great fit for us."

About Hanna Lee Communications, Inc.

Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning, boutique PR agency specialized in spirits, food, wine, travel and lifestyle, as well as event management.  The agency only represents products and companies about which it is passionate.  This outlook drives the agency's well-acknowledged excellence.

Current clients include Leblon Cachaca, Manhattan Cocktail Classic, Terra Andina Chilean Wines, Bar Celona Tapas Lounge, Gourmet Latino Festival, Kyochon Restaurant Group, Lowell European-Style Yogurts, G7 Portuguese Wine Consortium and Goats do Roam South African Wines.

Hanna Lee Communications has created a number of successful PR case studies, including the "Truth in Vodka" campaign for Sobieski Vodka which won first runner-up for PRWeek's "Best Consumer Launch of the Year" award in 2009, as well as a nomination for the SABRE Awards (given by The Holmes Report based in London) in the same year.  The agency also contributed to developing the Prosecco category in the U.S. through its work.

Hanna Lee Communications has distinguished itself by cultivating long-term, trustworthy relationships with clients and key industry influencers, as well as journalists in both the trade and consumer media.  For more information, please visit www.hannaleecommunications.com.

SOURCE Hanna Lee Communications, Inc.